IClick Interactive Asia : 4Q21 Earnings Presentation

iClick Interactive Asia Group Limited

Fourth Quarter and Full-Year 2021 Earnings Presentation

NASDAQ: ICLK | 24 March 2022

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Disclaimer

The information in this presentation is provided to you by iClick Interactive Asia Group Limited (the "Company") solely for informational purpose and does not constitute an offer to buy or sell or solicitation of an offer to buy or sell, any securities of the Company in any jurisdiction or an inducement to enter into investment activity, nor may it or any part of it form the basis of or be relied on in connection with any contract or commitment whatsoever in the United States or anywhere else. Specifically, this presentation does not constitute a "prospectus" within the meaning of the U.S. Securities Act of 1933, as amended (the "Securities Act"). No securities of the Company may be offered or sold in the United States without registration with the U.S. Securities and Exchange Commission (the "SEC") unless pursuant to an available exemption from the registration requirement of the Securities Act. This presentation does not contain all relevant information relating to the Company or its securities, particularly with respect to the risks and special considerations involved with an investment in the securities of the Company.

This presentation does not constitute legal, regulatory, accounting or tax advice to you. This presentation does not constitute and should not be considered as any form of financial opinion or recommendation by the Company or any other party.

This presentation contains forward-looking statements, including those related to the Company's business strategies, operations and financial performance. These statements constitute "forward-looking" statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Such statements are based upon management's current expectations and current market and operating conditions and relate to events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond the Company's control. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company's fluctuations in growth; its success in implementing its mobile and new retail strategies, including extending its solutions beyond its core online marketing business; its success in structuring a CRM & Marketing Cloud platform; relative percentage of its gross billing recognized as revenue under the gross and net models; its ability to retain existing clients or attract new ones; its ability to retain content distribution channels and negotiate favourable contractual terms; market competition, including from independent online marketing technology platforms as well as large and well-established internet companies; market acceptance of online marketing technology solutions and enterprise solutions; litigation and negative publicity surroundings China -based companies listed in the U.S.; effectiveness of its algorithms and data engines; its ability to collect and use data from various sources; its ability to comply with existing or future laws and regulations related to data protection or data security; ability to integrate and realize synergies from acquisitions, investments or strategic partnership; the duration of the COVID-19 outbreak, including the emergence of COVID variants, and its potential impact on the Company's business and financial performance; fluctuations in foreign exchange rates; general economic conditions in China and other jurisdictions where the Company operates; and the regulatory landscape in China and other jurisdictions where the Company operates. Further information regarding these and other risks is included in the Company's annual report on Form 20-F and other filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and the Company undertakes no obligation to update any forward-looking statement, except as required under applicable law.

This presentation contains certain financial measures that are not recognized under generally accepted accounting principles in the United States ("GAAP"). The Company uses adjusted EBITDA, adjusted net income/(loss), and diluted adjusted net income/(loss) per ADS, each a non-GAAP financial measure, in evaluating the Company's operating results and for financial and operational decision-making purposes. The Company believes that adjusted EBITDA, adjusted net income/(loss), and diluted adjusted net income/(loss) per ADS help identify underlying trends in the Company's business that could otherwise be obscured by the effect of the expenses and gains that the Company includes in net loss. The Company believes that adjusted EBITDA and adjusted net income/(loss) provide useful information about the Company's operating results, enhance the overall understanding of the Company's performance and allow for greater visibility with respect to key metrics used by the Company's management in its financial and operational decision-making. Adjusted EBITDA, adjusted net income/(loss), and diluted adjusted net income/(loss) per ADS should not be considered in isolation or construed as an alternative to net loss or any other measure of performance or as an indicator of the Company's operating performance. Investors are encouraged to review the historical non-GAAP financial measures to the most directly comparable GAAP measures. Adjusted EBITDA, adjusted net income/(loss), and diluted adjusted net income/(loss) per ADS presented here may not be comparable to similarly titled measures presented by other companies. Other companies may calculate similarly titled measures differently, limiting their usefulness as comparative measures to the Company's data. The Company encourages investors and others to review the Company's financial information in its entirety and not rely on a single financial measure. See Appendix for a reconciliation of the Company's adjusted EBITDA to net loss, its most comparable GAAP measure, and a reconciliation of the Company's adjusted net income/(loss) to net loss, its most comparable GAAP measure. These non-GAAP financial measures were presented with the most directly comparable GAAP financial measures together for facilitating a more comprehensive understanding of operating performance between periods.

THE INFORMATION CONTAINED IN THIS DOCUMENT MAY NOT BE FORWARDED, PUBLISHED OR DISTRIBUTED, DIRECTLY OR INDIRECTLY, TO ANY OTHER PERSON (WHETHER WITHIN OR OUTSIDE YOUR ORGANIZATION/ FIRM) FOR ANY PURPOSE AND MAY NOT BE REPRODUCED IN ANY MANNER WHATSOEVER. ANY FORWARDING, PUBLICATION, DISTRIBUTION OR REPRODUCTION OF THIS DOCUMENT IN WHOLE OR IN PART IS UNAUTHORIZED.

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BUSINESS UPDATE

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Key Business Updates

Updates	Fast Facts	Rationale and Synergies
Released iNsights 2.0 to		• Provides all-around insights on traffic, user behavior, e-commerce, and the
	conversion funnel to measure campaign performance
Extend Intelligent Data	iNsights 2.0 enables global brands to gain user	• Offers custom analysis for specific metrics, customized traffic source tracking paths,
Analytics Coverage to	insights into the WeChat mini program ecosystem,	custom QR codes and tailored segmentation capabilities for campaigns to fulfill
allowing more effective data-driven marketing and	brands' analytical needs through simple-to-use tracking functions.
Popular WeChat Mini Program
smarter business decisions	• iSuite products, together with the launch of iNsights 2.0, form a one-stop MarTech
Ecosystem		Solution that optimizes cross-channel marketing campaigns and transforms data into
		actionable insights based on analytics
		• Takes a deep dive into the concepts, technologies and systems of digital operation
	This White Paper leverages iClick's in-depth	and provides a full review of the background, current situation and development
	trends of digital operations through third-party authoritative data and our first-hand
Released "SaaS+X 2022 White	understanding of China's digital landscape and
insights
abundant experience with multiple customers as
Paper on Digital Operations"	• Introduces "SaaS+X" application cases for content creation, targeted marketing,
a resource for brands at all stages of the digitalization
	sales conversion and private domain operations for brands
	process
	• Provides feasible suggestions and action guidelines through a set of ready to use
		"self checking" maturity models
iSCRM helped		• Demonstrates iSCRM's vision of online and offline retail service integration as key to
Collaborating with Tencent Smart Retail, iSCRM	achieving a seamless shopping experience
STANCE establish digital
provides tailored all-domain operation solutions to	• Utilizes iSCRM' s business intelligence system to help STANCE analyze data for
infrastructure and DTC	achieve close-loop marketing within the WeChat	private traffic, customer behavior, sales conversion to achieve digitalized operations
channels	ecosystem.	and optimized management
	• Creates a digitalized retail store benchmark case study

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Industry Recognition

Hong Kong Technology Excellence Awards 2021

• Award for E-Commerce - Retail

iRESEARCH MARKETING Awards

• Best Innovative MarTech Enterprise

Alading Awards

• Best Third-party Service Provider

The Drum Awards for Digital Advertising APAC

• Best Buy Side Team Award - Highly Commended

The 5th DMAA International Digital Marketing Annual Awards

• Private Domain Operation - Gold - Food & Beverage

China Retail Innovation Summit 2022

• Best Retail All Domain Operating Solution - Retail

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