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[Retail Innovations Asia Conference 2022] How Private Domain Traffic is Shaping future Cross-border E-Commerce Strategy in China?
April 7, 2022
Retail Innovations Asia Conference 2022, organised by Escom, is designed for business leaders to discover the trends that will dominate retail innovation in 2022 and beyond. We are honoured to be invited to deliver a keynote speech, featuring Sherrie Ling, Team Lead of iClick's APAC Client Success Team, to share how WeChat's mini-program is fuelling a new generation of cross-border e-commerce growth in China with its private domain traffic management capabilities.
Key Takeaways:
-The WeChat mini-program has taken Chinese e-commerce industry by storm, achieving 450 million daily active users in 2022
-The biggest advantage of WeChat mini-program is the control brands have over their data
-WeChat mini-program enables brands to manage owned private domain traffic and draw actionable insights for sustainable sales growth
Click here to watch the replay: https://iclk.co/9N46eg (1:00:40 - 1:10:00)

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iClick Interactive Asia Group Ltd. published this content on 07 April 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 07 April 2022 12:12:01 UTC.