Idomoo announced the launch of its Next Generation Video Platform. The fully open, enterprise-grade platform features Living Video capabilities, a suite of functionalities that make video evergreen, customizable and interactive. These videos can update in real time based on context and user input, allowing companies to revolutionize their digital communications and customer experience. The launch comes in response to market demand. While video is the most consumed media online, its historically been limited in its capabilities. Unlike the internet, its hard to update and not actionable or connected with other websites. Living Video changes that, allowing video to be fully integrated with the web. With Living Video, its now possible to create a new viewing experience every time someone clicks play. Here are some of the main functionalities that support it. In-player customization: Viewers become creators by customizing their video right from the player. They can upload media, change elements and more, making it their own one-of-a-kind creation and empowering viral social sharing. Native interactivity: Beyond just clicking a button in a video, users can interact directly with video elements to trigger a host of actions, from jumping to another scene to sending an email. Videos are shoppable, too, so customers can click a product in a scene and go straight to checkout or swipe to watch the next product. Living Data and contextualization: Videos can now update in real time based on context, such as the viewers location, or live data feeds, such as retail inventory. Every time the video is watched, it has the latest information, so its never out of date. Idomoos Next Generation Video Platform is built on its market-leading rendering capabilities, able to generate cinematic quality Personalized Videos in up to 100x real time and at scale, reaching millions of customers. Global leaders in banking, gaming, telecommunications, travel and more already take advantage of this technology to upgrade their CX, and Living Video functionalities are available now to anyone using the platform. Example videos include: Interactive mortgage calculators, Virtual storefronts that update dynamically with inventory, Self-serve customer care solutions, Viral gaming campaigns an UGC year-in-review recaps.