IMedia Leverages ShopHQ to Accelerate Relaunch of Christopher & Banks
June 24, 2021 at 05:00 am EDT
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iMedia Brands, Inc. announced its milestone progress in leveraging ShopHQ to accelerate the relaunch of the iconic 65-year-old Christopher & Banks brand (“CBK”) in the United States. On April 2nd, ShopHQ successfully transitioned the CBK digital business off its legacy third-party ecommerce platform and off its legacy third-party 3PL service and onto ShopHQ’s proprietary ecommerce platform fulfilled by its own 600,000+ sq. ft. fulfillment center in Bowling Green, KY. On April 14th, CBK’s merchandising team introduced new merchandise to christopherandbanks.com, which were the first new products offered to the 1.5+ million CBK customers since iMedia took-over operations. On May 14th, ShopHQ premiered its first CBK television show, entitled Christopher & Banks. Kim Decker, who has worked at CBK for over 40 years, is the brand’s On-Air Ambassador. CBK’s debut offered over 40 unique and exclusive items and the show performed better than ShopHQ expectations. On May 22nd, CBK reopened its retail store located in Coon Rapids, MN, which is being managed by a CBK store manager with seven plus years tenure with CBK. On May 25th, CBK reopened its Branson, MO retail store, which is being managed by a CBK store manager with eleven plus years tenure with CBK. On May 27th, CBK completed its fall 2021 production slate by partnering with both legacy CBK vendors and current ShopHQ vendors to ensure delivery of fresh, exclusively designed, seasonally appropriate products this fall and holiday season. CBK merchandising, led by Desica Harms who has more than 21 years tenure with the CBK brand, worked seamlessly with CBK production led by Amelia Hultman, who has 15+ years of production expertise with the CBK brand.
Legacy IMBDS, Inc., formerly iMedia Brands, Inc., is a global media company. It owns and operates four television networks, which are ShopHQ, ShopBulldogTV, ShopHQHealth and 123tv. Its flagship network, ShopHQ is a multiplatform interactive television network offering a balanced assortment of name brands to consumers in an engaging and informative shopping environment via television, online and mobile. 123tv is the interactive media company disrupting Germanyâs television retailing marketplace with its Dutch auction style live and automated auctions that engages consumers with 123tvâs balanced merchandising mix of compelling products shipped directly to their homes. Bulldog is a menâs shopping and lifestyle television network offering menâs merchandise, entertainment and services. ShopHQHealth is a Health and Wellness focused network that offers an assortment of products and services to address the physical, spiritual, and mental health needs of its customers and their families.