Immedia : Integrity – The Third Core Value at AVC Immedia

I've already mentioned my sixteen year old son, Sam.

As a parent my objective is to raise Sam with the right values - honesty, kindness, generosity, empathy, hard work.

I am hugely frustrated with the leadership of our country. Instead of the values that I and so many other parents try to instil in our children we see laziness, opportunism, self-interest, and a casual relationship with the truth.

What happened to honour, and to setting an example to younger generations?

Integrity is one of our core values. Integrity means we are honest, open and accountable, and when we make mistakes (as we all do!) we own them and fix them as soon as we can. And we fix the problem, not the blame.