SIC IS THE MOST WATCHED CHANNEL AND INCREASES THE LEADERSHIP
SIC keeps, in November, the audiences' leadership, being the most watched channel, with a share of 18.9%, and the only generalist channel rising in comparison with the identical period (+0.5 p.p.), rising its distance from TVI to 2.5 p.p;
SIC leads prime time with Jornal da Noite, Amor, Amor and A Serra;
Jornal da Noite is the most watched news show in November;
Isto é Gozar com Quem Trabalha - 4ª Variante is the most watched entertainment show of the Portuguese television in November;
Casa Feliz and Júlia keep the leadership in November and rise in comparison with October;
SIC Notícias keeps being the most watched information channel by the Portuguese people and rises in comparison with October, ending the month of November with a share of 2.1%;
IMPRESA's station ended the month leading with a share of 18.9%, against TVI's 16.4% and RTP1's 11.9%. SIC rises its distance from TVI to 2.5 p.p. and is the only generalist channel rising in comparison with the identical period in 2020 - more 0.5 p.p.. This means 34 consecutive months leading.
In November, Jornal da Noite was, once more, the most watched information channel, from Monday to Sunday, having ended the month leading in the generalist channels' universe.
To the good performance of Jornal da Noite have contributed, in a very positive way, the good results of the existing items throughout the week, such as Opinião de Luís Marques Mendes, Polígrafo SIC, Essencial, or Reportagem Especial, leaders in the schedule in the generalist channels' universe. The two new items - Descobridores e 5+ - should be highlighted as well since they led the generalist channels' universe. Primeiro Jornal ended the month leading in a systematic way, from Monday to Sunday, once more, and rising in comparison with October.
In fiction, the soap operas Amor, Amor Vol. 2, A Serra, Orgulho & Paixão and Tempo de Amar ended the month leading the generalist channels' universe.
On Sunday's prime time, Isto é Gozar com Quem Trabalha - 4ª Variante was the most watched entertainment show of the Portuguese television and ended the month leading the generalist channels' universe.
CASA FELIZ AND JÚLIA KEEP THE LEADERSHIP, SIC RISES IN THE MORNINGS AND IN THE AFTERNOONS
In the morning schedule (between 8 a.m. and 2 p.m.), SIC rises in comparison with October, having ended the month leading with a share of 20.0%, and the show Casa Feliz keeps the leadership in the mornings on business days. In the afternoon schedule (between 2 p.m. and 8 p.m.), SIC rises in comparison with October as well and leads with a share of 18.1%, and Júlia Pinheiro's show keeps the leadership in the afternoons on business days.
SIC NOTÍCIAS LEADS IN NOVEMBER
In November, SIC Notícias was the most watched news channel, remaining the first choice of the Portuguese people when it comes to selecting accurate, quality information. SIC Notícias ended the month with a share of 2.1%, rising 0.2 p.p. in comparison with the previous month and has been leading for the last 38 consecutive months.
SIC Mulher ended the month with a share of 0,5%, SIC K with 0,2%, SIC Radical with 0,2% and SIC Caras with 0,2% as well.
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Impresa SGPS SA published this content on 06 December 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 06 December 2021 10:31:02 UTC.
Impresa, SGPS, S.A. is Portugal's leading communications group. Net sales break down by activity as follows:
- operation of TV channels (82.2%): 8 channels operated (SIC, SIC Internacional, SIC News, SIC Radical, SIC Mulher, SIC K, SIC Caras et Txillo) at the end of 2021. The group also offers an activity of streaming exclusive content by subscription (OPTO) and operation of a sports content portal (ADVNCE);
- publishing of newspapers and magazines (12.5%): weekly newspapers Expresso, Blitz, Boa Cama Boa Mesa, Tribuna, etc.;
- other (5.3%): primarily publishing and distribution of multimedia and digital content (operating primarily through the portals Olhares and InfoPortugal).
Net sales break down primarily by source of income into sales of advertising space (65.4%), sales of TV subscriptions (16.8%) and sales of newspapers and magazines, individually or by subscription (5.4%).
Portugal accounts for 95.9% of net sales.
IMPRESA, SGPS, S.A. 
