I would first like to begin by thanking all our shareholders for your support over the past year and acknowledging the continued challenges over the past 12 months as we managed both significant business change within our organisation alongside the ongoing macroeconomic and social disruption as a result of COVID-19.
The past financial year has seen IncentiaPay continue to progress its business transformation plans whilst addressing the immediate challenges on our business from the ongoing effects of the pandemic and its impact on the entertainment, hospitality, travel and leisure sector. We expect that our trading environment will continue to improve during this financial year now that Australia is re-opening to international travellers and state border closures are easing.
The impact of COVID-19 on our business was evident in a 54% decline in revenues for FY21 to $19.4 million, predominantly due to Entertainment Membership subscription revenues falling from $24.8m in FY2020 to $8.2m in FY2021, as the traditional fundraising activities of our community and not-for-profit sales channel were restricted and existing Entertainment Members elected not to renew their annual subscription in the current environment.
To offset the impact of COVID-19, many staff, Executives and the Board took pay reductions of up to 40%, which were re-instated from January 2021. In addition, IncentiaPay received $2.3m in JobKeeper payments in FY2021, which enabled employee expenses to be reduced by around 45% in FY2021 vs FY2020. We also moved our head office into smaller and more cost-effective premises in Spring Street, Sydney in the final quarter of FY2021.
Despite the ongoing impact of COVID-19, our strategic intent is to realise the potential we possess through our market position, business assets and relationships and IncentiaPay has a clear strategy and focus for growth as follows:
Return our core B2C business to profitability via better management of renewals and reactivations, and improved marketing campaigns;
Launch a new Card Link Offer-based Business or Seamless Rewards;
Grow our Marketplace offering; and
Grow our Merchant Asset Base
All of this has been underpinned by continued support from our major shareholder, Suzerain Investments Holdings Ltd (Suzerain).
Change to Board and Executive
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In October, Henry Jones resigned from the CEO role and was succeeded by Ani Chakraborty on December 24.
On behalf of the Board, and our shareholders, I would like to welcome Ani to the CEO role and would also like to thank Henry for his leadership of the Company through its transition from 'The Entertainment Book' to our current digital offering and establishing our growth strategy all in the context of COVID-19. We wish Henry all the best in his future endeavours.
Just a little on Ani's background. Ani was previously a consultant and Chief Transformation Officer of IncentiaPay and brings more than 20 years' strategy and transformation experience in several different sectors such as digital operations, infrastructure, utilities, and resources. Prior to joining IncentiaPay, he led the transformation of Victorian Land Registry Services into what is believed to be the world's first fully digital Land Registry operations and set up its data commercialisation business. Before that, he was an Investment Director at Hastings Funds Management where he was responsible for driving strategy and transformation agenda within Hastings's portfolio companies. He also spent 9.5 years in top-tier Management Consulting, primarily with McKinsey & Company.
Ani's deep experience in strategy, transformation, technology, digital and service operations makes him the ideal leader to execute the next phase of our growth strategy.
Financing and Resolutions
In December, IncentiaPay raised approximately $4.162 million via a 1 for 4.3 renounceable pro rata entitlement offer for new fully paid ordinary shares for eligible shareholders. The shortfall of the Entitlement Offer, being 45,817,543 Offer Shares (Placement Shares), were issued to third parties via a placement on the same terms as the Entitlement Offer, this resulted in a total raise of $5.1m.
In addition, we continue to be strongly supported by our majority shareholder, Suzerain Investment Holdings Limited/SkyBound Capital, which has a 74% ownership interest in IncentiaPay and two representatives on our Board.
Over the past 24 months, Suzerain has injected $26 million in new equity capital into IncentiaPay to fund our transformation and strategic intent.
In June, an associate company of Suzerain, New Gold Coast Holdings Limited, provided a further $5 million loan facility for the Company to pursue additional growth and contingent working capital and we are asking shareholders to approve the granting of the security during the formal business of today's AGM.
We cannot thank Suzerain enough for their continued support through challenging macroeconomic conditions. This support has allowed the Company to continue to invest in its strategic initiatives.
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On behalf of the Board, I would like to thank our executive leadership team and all employees, Members and partners for their support and hard work through the past year. I would also like to thank our shareholders for their continued support.
Finally, I would like to thank my colleagues on the Board for their contributions and guidance during the year.
I'd now like to hand over to our CEO, Ani Chakraborty, to give an operational update.
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2021 AGM speech - Ani Chakraborty
Thank you, Stephen, and good afternoon everyone.
Firstly, I would like to say that I am excited by the opportunity provided to me to join the Group as CEO of Incentiapay and whilst it has been a difficult few years I am confident that the key pillars of our Strategic plan which are currently being completed will set us in good stead for the future.
IncentiaPay has four key pillars to our business and growth strategy as follows:
First of all, we plan to focus on better management of renewals and reactivations, and improved marketing campaigns for our B2C business in a post COVID environment. Secondly, we have been re-platforming our Enterprise Solutions over the last three months. Our new platform is built on better tech and allows us to drive effective engagement uplift campaigns.
Thirdly, we are working on a new high-transaction value Card Linked Offer-based Business (Seamless Rewards). By way of explanation, CLOs are offers (cash back or discounts) that consumers automatically receive just by linking their debit or credit cards to an app, website or loyalty program. Our Seamless Rewards program will provide CLO content services to various CLO based loyalty programs.
The fourth pillar is the development of our Online Marketplace beginning with Entertainment Wine Community, The Wine Bunch. The Wine Bunch will connect Entertainment members with a wide range of wineries allowing them to buy through its online marketplace at great prices and deals.
Finally, we continue to support our Merchants and maintain a strong cost discipline.
In closing, I'd like to thank our Member base, Fundraiser groups, Merchant partners and Enterprise clients for their continued support over what's been another challenging year. I'd also like to thank you, our shareholders for your faith in the longer-term potential of this Company. Finally, a big thank you to the team at IncentiaPay for all their hard work and dedication.
Thank you. I will now hand back to Stephen
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Annual General Meeting
20 January 2022
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