The road safety campaign comes in the wake of a sharp rise in road accidents that have led to loss of lives and serious injuries to many operators.
The sensitization initiative was a culmination of the BMW Motorrad Ride, a group ride conducted by
Speaking during the training, Inchcape Kenya Managing Director,
"As we grow the BMW Motorrad product range in the Kenyan market, it is not lost on us that motorbikes have for a long time now greatly contributed to the spike in road accidents. As a key player in the automobiles industry, we are committed to playing a part in limiting motorcycle accidents through upskilling and sensitizing riders across the country on road safety," said Ibrahim.
According to the 2022 Economic Survey Report by the
Consequently, the number of motorcycle accident casualties rose by 13.6 per cent from 3,818 in 2020 to 4,336 in 2021.
Additionally, the number of pillion passenger casualties in the reported road accidents went up by 16.5 percent from 2,332 in 2020 to 2,716 in 2021.
The 150 KM group ride by 50
Ibrahim and Chair of
On his part, the
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