Informatica announced enhancements to its Global Channel Partner Program designed to improve partner profitability, advance certifications, and provide more options for growth. These modernization initiatives offer additional opportunities for partners to help customers on their migration journeys as they look to leverage Informatica's Intelligent Data Management Cloud, a comprehensive, AI-powered, cloud data management platform offering over 200-plus intelligent cloud services. Informatica is announcing three key initiatives to bolster partner momentum and to enable partners to better sell, support and deliver successful cloud modernizations to the company's joint customers: Growth Incentives to Accelerate Earnings: Following a successful pilot with Platinum Partners, Informatica is rolling out a generous back-end incentive opportunity to Gold and Platinum partners, across all badges.

Under this program, partners now are eligible to be rewarded a percentage of licensing revenue for sourcing a booking, regardless of whether the partner goes on to close the sale or deliver the services. Incentives are paid quarterly, reducing the incentive payment cycle from two years to just 90 days. Advanced certifications to expand partner capabilities: Since its launch in September 2020, more than 17,000 people have completed the Foundations course, a testament to the acceleration of customers' cloud transformation initiatives across industries.

With updates in three key areas, the training program is more comprehensive than ever and is designed to enable partners in their engagements with customers, open new lines of opportunity, and offer an alternative route to progress through the Informatica Partner Program levels. Foundations – This series is designed to enable partner sales teams to help guide customers on their cloud transformation journeys. Technical – Offered through Informatica University, this certification enables partner teams to support Informatica products, opening new service lines and revenue to partners. Delivery – A professional services certification that provides partners with the necessary skills to deliver Informatica data management solutions.

Additionally, partners can now achieve the Delivery Badge, a company-wide accreditation bundling certifications across the 3 key areas of training, which enables the partner to attain the Gold or Platinum partnership level in less than 12 weeks. Channel rewards: Informatica Channel Rewards is a new initiative that aims to recognize and reward the individuals in Informatica's global partners' teams for their contribution to the company's shared success. Individuals will be rewarded with points for prospecting, driving PoCs and adoption, amongst other activities.

These points can be spent in the Informatica Channel Rewards portal on items of their choice.