Informatica announced new product innovations to further expand the longstanding collaboration with Microsoft which include the private preview of a SaaS version of Informatica's Master Data Management (MDM) on Microsoft Azure. This will enable joint customers to rapidly combine and rationalize hundreds of data sources into a single version of truth for all of their critical business operations for all business areas – resulting in a repository of trusted data to generate valuable insights from. Informatica's SaaS MDM for Azure will be available for purchase via the Azure Marketplace.

As data siloes continue to proliferate with new applications and systems, companies are looking for a single, trusted view of business-critical data to make better business decisions, faster. An intelligent 360-degree view synthesizes data from different systems and applications provides a foundation of trusted data upon which to drive data-driven transformation at scale. Informatica's Intelligent Master Data Management as a service manages all domains of master data in a single SaaS solution as an service of Informatica's Intelligent Data Management Cloud (IDMC) cloud-native, end-to-end data management cloud platform.

With the launch of Informatica's MDM SaaS on Azure, enterprise customers can drive operational efficiency with high quality data, visibility and transparency throughout the information supply chain from creation ingestion to consumption. Informatica offers an all-in-one, cloud-native MDM designed to deliver hyper-personalized customer experiences, manage complex global supply chains, drive digital commerce initiatives, and manage financial data to drive accurate reporting and compliance. By using Azure and Informatica's Intelligent MDM, organizations get a secure, scalable, and performance-efficient MDM solution that can connect, understand and manage the relationship between multiple domains such as customer, product, supplier, and location to meet customers with the right offer, at precisely the right time, in the right format to delight customers and drive value for the business.