Infosys and Adobe announced a strategic collaboration to jointly transform the marketing life cycle of global brands with AI. Together, they will bring capabilities from Infosys Aster?? and Adobe to unify customer experience at scale, personalize content to enable business growth while also streamlining workflows for efficiency.
Infosys Aster?? is a set of AI-amplified marketing services, solutions and platforms that helps enterprises transform marketing into effective customer-champions and growth-partners. With creative services, experience design, digital commerce, MarTech orchestration, performance marketing and marketing operations, Infosys Aster??
brings AI-powered agility to the marketing value chain. Adobe empowers brands to deliver personalized, data-driven customer journeys across every touchpoint - combining content, data, and AI to create seamless, real-time experiences that drive loyalty and growth. Infosys CMO Radar 2024 revealed that AI-fluent CMOs are becoming a transformative force in business with 62% see their influence growing over broader corporate decisions.
Together, Infosys and Adobe will orchestration, amplified by AI, that enables CMOs to: deliver Unified Experiences at Scale. Market Market can deliver unified brand experiences, across channels, touchpoints, and personas, that are timely, relevant, and engaging regardless of scale.
