Yili maintained steady growth despite the pandemic of the previous year. Mr.
Winning the trust of 1.3 billion consumers with high quality
Over the years, Yili has regarded quality as its lifeblood and committed itself to producing dairy products that are 100% safe and healthy.
Yili's strict quality standards has helped the company gain the trust of consumers. According to the 2021 Asia Brand Footprint Report, Yili is the most preferred FMCG brand, with a 92.2% brand penetration rate and an outreach to nearly 1.3 billion consumers, and it has been chosen for the most times per household for the sixth consecutive year.
Responding to the diverse demands of consumers with innovative products
The Covid-19 pandemic has raised consumers' health awareness. Consumers have put forward higher requirements for quality, and increasingly diverse demand for the dairy market. Yili makes good use of big data to gain insights into the needs of consumers in real time and accelerate product innovation and upgrades.
At present, the company has more than 20 sub-brands. Among them, the annual sales revenue of AMBPOMIAL and Yili Pure Milk has reached more than
Contributing to a healthier world by pooling global wisdom
Yili has partners in 33 countries across five continents. While growing its global presence, Yili has established two production and processing bases in
"Yili has once again been striving towards new products and optimization, bolstered by innovation and long-standing R&D investment. This, paired with further expansion into new territories across
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