The following is management's discussion and analysis of certain significant factors that have affected our financial position and operating results during the periods included in the accompanying consolidated financial statements, as well as information relating to the plans of our current management. This report includes forward-looking statements. Generally, the words "believes," "anticipates," "may," "will," "should," "expect," "intend," "estimate," "continue," and similar expressions or the negative thereof or comparable terminology are intended to identify forward-looking statements. Such statements are subject to certain risks and uncertainties, including the matters set forth in this report or other reports or documents we file with the Securities and Exchange Commission from time to time, which could cause actual results or outcomes to differ materially from those projected. Some of our risks and uncertainties are included in the Risk Factors section of this Report, as well as, other reports that we may file from time to time. Undue reliance should not be placed on these forward-looking statements which speak only as of the date hereof. We undertake no obligation to update these forward-looking statements.

The independent auditors' reports on our financial statements for the years ended December 31, 2020 and 2019 includes a "going concern" explanatory paragraph that describes substantial doubt about our ability to continue as a going concern. Management's plans in regard to the factors prompting the explanatory paragraph are discussed below and also in Note 4 to the consolidated financial statements filed herein.

While our financial statements are presented on the basis that we are a going concern, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business over a reasonable length of time, our auditors have raised a substantial doubt about our ability to continue as a going concern.





Results of Operations



For the year ended December 31, 2020 compared to the year ended December 31, 2019





Revenues



Revenues for the year ended December 31, 2020 were $166,111 compared to $847,109 for the year ended December 31, 2019. The revenue decrease was primarily due to closing of many retail locations due to COVID-19 (Note 14). For the year ended December 31, 2020, a related customer accounted for 0% of our revenues compared to 5% for the year ended December 31, 2019. During the year ended December 31, 2020, one customer accounted for 28% of total revenue.





Online sales


Beginning in the second quarter of 2018, the Company began to market a line of PSAPs and during the third quarter of 2018, expanded their line of products to include FDA registered hearing aid devices. The Company has introduced the products through new marketing campaigns, to bring awareness to the products, which resulted in increase in sales in 2019.





Retail clinic sales


Retail clinic sales significantly decreased in 2020 as a number of retail locations were closed due to COVID-19. As a result, the Company experienced a negative impact to its operating results.





Cost of sales


The Company records the costs of designing, producing, printing and mailing advertisements for our client's direct mail marketing campaigns in cost of sales in the month of the mailing as well as the licensing of telemarketing software and records cost of sales on products sold online or it its retail locations, when shipped and delivered to the customer, respectively. Cost of sales for the year ended December 31, 2020 was $68,768 compared to $496,736 for the year ended December 31, 2019.





Operating Expenses



Operating expenses were $1,326,587, respectively, for the year ended December 31, 2020, compared to $4,095,200 for the year ended December 31, 2019. The decrease in expenses in the current periods was as follows:





                                           Year ended December 31,
Description                                 2020            2019
Compensation and benefits               $   661,840     $ 1,575,395
Advertising and promotion                    19,762         485,406
Professional fees                           114,476         763,157
Rent, including related party               322,879         424,613
Investor relations                           14,796         193,696

Depreciation and Amortization expense 123,646 150,024 Other general and administrative

             69,188         502,908
                                        $ 1,326,587     $ 4,095,200

Compensation and benefits decreased in the current period due to overall decrease in operations due to COVID-19.





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Professional fees, for the year ended December 31, 2020 were $114,476 compared
to $763,157 for the year ended December 31, 2019. Professional fees, consisted
of:



                                  Year ended December 31,
Description                         2020            2019
Accounting and auditing fees   $     45,383      $ 100,747
Legal fees                            3,228         10,362
Consulting                           65,865        652,048
Total                          $    114,476      $ 763,157

Rent, including related party, decreased for the year ended December 31, 2020, compared to the year ended December 31, 2019 as a result of termination of a number of retail locations.

General and administrative costs were $69,188 for the year ended December 31, 2020, compared to $502,908 for the year ended December 31, 2019. Office and payroll expenses include telephone, office supplies, payroll processing costs and computer and internet costs. Investor relations costs include web hosting on our website, investor presentations and meetings as well as press releases and consultants.





Other income (expense), net



Other expense, net was $3,724,448 for the year ended December 31, 2020, compared to $4,179,513 for the year ended December 31, 2019. Derivative expenses of $2,289,869 and $3,602,512, including amortization of debt discounts as of December 31, 2020 and 2019, respectively, decreased due to less new convertible notes during 2020. Interest expense of $489,123 and $386,303 for the years ended December 31, 2020 and 2019, respectively, increased due to new loans. The 2020 period included a loss of $775,000 recorded on intangibles as the Company determined that it was unable to substantiate the actual fair value of the technology that was acquired so has chosen to impair the full amount. Company recorded a loss on lease termination of $201,283 and $146,337 during the years ended December 31, 2020 and 2019 due to canceling a number of leases (Note 11).





Net loss


Net loss for the year ended December 31,2020 was $4,953,692 compared to $7,924,339 for the year ended December 31, 2019. The decrease in the loss was mainly due to the decrease in operations due to COVID-19.

Capital Resources and Liquidity

Liquidity is the ability of an enterprise to generate adequate amounts of cash to meet its needs to pay ongoing obligations. As of December 31, 2020, we had cash of $3,349, a decrease of $1,110, from $4,459 as of December 31, 2019. As of December 31, 2020, we had current liabilities of $10,418,996 (including derivative liabilities of $4,046,401) compared to current assets of $23,449 which resulted in working capital deficit of 10,395,547. The current liabilities are comprised of accounts payable, accrued expenses, notes payable, convertible notes payable and derivative liabilities.

Our ability to operate over the next 12 months, is contingent upon continuing to realize sales revenue sufficient to fund our ongoing expenses. If we are unable to sustain our ongoing operations through sales revenue, we intend to fund operations through debt and/or equity financing arrangements, which may be insufficient to fund our working capital, or other cash requirements. There can be no assurance that such additional financing will be available to us on acceptable terms, or at all. Our ability to operate beyond December 31, 2021, is contingent upon continuing to realize sales revenue sufficient to fund our ongoing expenses. If we are unable to sustain our ongoing operations through sales revenue, we intend to fund operations through debt and/or equity financing arrangements, which may be insufficient to fund our working capital, or other cash requirements. Since December 31, 2020, we have received $8,300,686, from the issuance of $6,550,957 of convertible notes, $650,000 from sale of common stock and approximately $1,099,729 from the sales of hearing aid products. We do not have any formal commitments or arrangements for the sales of stock or the advancement or loan of funds at this time. There can be no assurance that such additional financing will be available to us on acceptable terms, or at all.





Operating Activities


Cash used in operating activities was $523,534 for the year ended December 31, 2020 compared to $2,925,937 for the year ended December 31, 2019. For the year ended December 31, 2020, the cash used in operations was a result of the net loss of $4,953,692, loss recognized on ROU asset of $204,416, and increases in assets of $134,730, offset by increases in liabilities of $995,017 and the non- cash expense items of depreciation and amortization of $1,172,111 derivative loss of $1,066,904, loss on intangibles impairment of $775,000 and gain on equity investment of $30,646.

The Company used $2,925,941 cash in operating activities for the year ended December 31, 2019. For the year ended December 31, 2019, the cash used in operations was a result of the net loss of $7,924,339, offset by the changes in the current assets of $599,240 and changes in liabilities of $77,502, respectively, as well loss recognized on ROU asset of $167,938, and the non- cash expense items of depreciation and amortization of $2,850,033, derivative loss of $647,633, stock based compensation of $440,667 and loss on equity investment of $15,083.





Investing Activities


Cash used in investing activities was $7,272 for the year ended December 31, 2020, and was comprised of purchase of equipment in the amount of $7,272. Cash used in investing activities was $59,175 for the year ended December 31, 2019. Such investing activities were comprised of purchase of equipment in the amount of $49,614 and $9,561 change in equity investment.





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Financing Activities


For the year ended December 31, 2020, the Company has received proceeds, net of repayments made, of $269,611 from the issuance of convertible notes, and cash proceeds of $262,445 from a Paycheck Protection Program loan. For the year ended December 31, 2020, the Company had changes in bank overdraft in the amount of $2,360. For the year ended December 31, 2019, the Company received proceeds, net of repayments, of $2,854,250 from the issuance of convertible notes, proceeds, net of repayments, of $32,820 from notes payable and a related party contribution in the amount of $12,048. For the year ended December 31, 2020, the Company had changes in bank overdraft in the amount of $2,631.

OFF BALANCE SHEET ARRANGEMENTS

We do not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition or results of operations.

Critical Accounting Policies





Basis of presentation


The accompanying consolidated financial statements are prepared in accordance with Generally Accepted Accounting Principles in the United States of America ("US GAAP"). The consolidated financial statements of the Company include the consolidated accounts of InnerScope and its' wholly owned subsidiaries. All intercompany accounts and transactions have been eliminated in consolidation.





Emerging Growth Companies


The Company qualifies as an "emerging growth company" under the 2012 JOBS Act. Section 107 of the JOBS Act provides that an emerging growth company can take advantage of the extended transition period provided in Section 7(a)(2)(B) of the Securities Act for complying with new or revised accounting standards. As an emerging growth company, the Company can delay the adoption of certain accounting standards until those standards would otherwise apply to private companies. The Company has elected to take advantage of the benefits of this extended transition period.





Use of Estimates


The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosures of contingent assets and liabilities at the date of the financial statements and the reported amount of revenues and expenses during the reported period. Significant estimates relied upon in preparing these financial statements include collectability of accounts receivable, accounts receivable from a related party and notes receivable from an officer, inventory allowances for slow moving or obsolete inventory and the allocation of our CEO's compensation to the Company. Actual results could differ from those estimates.





Cash and Cash Equivalents


The Company considers all highly liquid investments with an original term of three months or less to be cash equivalents. These investments are carried at cost, which approximates fair value. Cash and cash equivalent balances may, at certain times, exceed federally insured limits. If the amount of a deposit at any time exceeds the federally insured amount at a bank, the uninsured portion of the deposit could be lost, in whole or in part, if the bank were to fail.

Concentrations of Credit Risk

Financial instruments that potentially subject the Company to concentrations of credit risk consist principally of cash. The Company maintains deposits in federally insured financial institutions in excess of federally insured limits. The Company has not experienced any losses in such accounts and believes it is not exposed to significant risk on its cash due to the financial position of the depository institution in which those deposits are held.





Revenue Recognition


The Company has adopted ASU 2014-09, as amended effective January 1, 2018, and determined that there was no significant impact on its revenue recognition. The core principle of ASC 606 requires that an entity recognize revenue to depict the transfer of promised goods or services to customers in an amount that reflects the consideration to which the company expects to be entitled in exchange for those goods or services. ASC 606 defines a five-step process to achieve this core principle. The Company recognizes revenue under ASC 606 Revenue from Contracts with Customers. The Company's revenue recognition policy standards include the following elements:

I. Identify the contract with a customer

II. Identify the performance obligations in the contract

III. Determine the transaction price

IV. Allocate the transaction price to the performance obligations in the contract

V. Recognize revenue when (or as) the entity satisfies a performance obligation.






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The Company's contracts with customers are generally on a purchase order basis and represent obligations that are satisfied at a point in time as defined in the new guidance. Accordingly, revenue for each sale is recognized when each sale is complete, which is when the customer receives the goods and any costs incurred before this point in time, are recorded as assets to be expensed during the period the related revenue is recognized. The Company accepts prepayments on hearing aids and records the amount received as customer deposits on its' balance sheet. When the Company delivers the hearing aid to the customer, revenue is recognized as well as the corresponding cost of sales. All goods are delivered to the customer using public carriers. Company bears any loss during transit. As of December 31, 2020, the Company had received $10,925 of customer deposits, that will be recognized after December 31, 2021, when the hearing aids are delivered to the customer.





Deferred Revenue


The Company records deferred revenues from the Consulting Agreement when cash has been received, but the related services have not been provided. Deferred revenue will be recognized when the services are provided, and the terms of the agreements have been fulfilled.

Advertising and Marketing Expenses

The Company expenses advertising and marketing costs as incurred. For the years ended December 31, 2020 and 2019, advertising and marketing expenses were $19,762 and $485,407, respectively.

Investment in Undivided Interest in Real Estate

The Company accounts for its' investment in undivided interest in real estate using the equity method, as the Company is severally liable only for the indebtedness incurred with its interest in the property. The Company includes its allocated portion of net income or loss in Other income (expense) in its Statement of Operations, with the offset to the equity investment account on the balance sheet. For the years ended December 31, 2020 and 2019, the Company recognized a gain of $30,646 and $15,083, respectively. As of December 31, 2020 and 2019, the carrying value the carrying value of our investment in undivided interest in real estate was $1,227,733 and $1,210,526, respectively.

Fair Value of Financial Instruments

The Company measures assets and liabilities at fair value based on an expected exit price as defined by the authoritative guidance on fair value measurements, which represents the amount that would be received on the sale of an asset or paid to transfer a liability, as the case may be, in an orderly transaction between market participants. As such, fair value may be based on assumptions that market participants would use in pricing an asset or liability. The authoritative guidance on fair value measurements establishes a consistent framework for measuring fair value on either a recurring or nonrecurring basis whereby inputs, used in valuation techniques, are assigned a hierarchical level.

The following are the hierarchical levels of inputs to measure fair value:

• Level 1 - Observable inputs that reflect quoted market prices in active markets

for identical assets or liabilities.

• Level 2 - Inputs reflect quoted prices for identical assets or liabilities in


   markets that are not active; quoted prices for similar assets or liabilities in
   active markets; inputs other than quoted prices that are observable for the
   assets or liabilities; or inputs that are derived principally from or
   corroborated by observable market data by correlation or other means.

• Level 3 - Unobservable inputs reflecting the Company's assumptions incorporated


   in valuation techniques used to determine fair value. These assumptions are
   required to be consistent with market participant assumptions that are
   reasonably available.



The carrying amounts of the Company's financial assets and liabilities, such as cash, prepaid expenses, accounts receivable, accounts payable and accrued expenses, certain notes payable and notes payable - related party, approximate their fair values because of the short maturity of these instruments.

The following table represents the Company's financial instruments that are measured at fair value on a recurring basis as of December 31, 2020, and 2019, for each fair value hierarchy level:





                                             December 31, 2019
                           Level 1       Level 2        Level 3          Total
Derivative liabilities   $      -      $      -      $ 3,515,055     $ 3,515,055
                         $      -      $      -      $ 3,515,055     $ 3,515,055

                                              December 31, 2020
                           Level 1       Level 2        Level 3          Total
Derivative liabilities   $      -      $      -      $ 4,046,401     $ 4,046,401
                         $      -      $      -      $ 4,046,401     $ 4,046,401




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IncomeTaxes


The Company accounts for income taxes in accordance with ASC 740-10, Income Taxes. Deferred tax assets and liabilities are recognized to reflect the estimated future tax effects, calculated at the tax rate expected to be in effect at the time of realization. A valuation allowance related to a deferred tax asset is recorded when it is more likely than not that some portion of the deferred tax asset will not be realized. Deferred tax assets and liabilities are adjusted for the effects of the changes in tax laws and rates of the date of enactment.

ASC 740-10 prescribes a recognition threshold that a tax position is required to meet before being recognized in the financial statements and provides guidance on recognition, measurement, classification, interest and penalties, accounting in interim periods, disclosure and transition issues. Interest and penalties are classified as a component of interest and other expenses. To date, the Company has not been assessed, nor paid, any interest or penalties.

Uncertain tax positions are measured and recorded by establishing a threshold for the financial statement recognition and measurement of a tax position taken or expected to be taken in a tax return. Only tax positions meeting the more-likely-than-not recognition threshold at the effective date may be recognized or continue to be recognized.





Earnings (loss) Per Share


The Company reports earnings (loss) per share in accordance with ASC 260, "Earnings per Share." Basic earnings (loss) per share is computed by dividing net income (loss) by the weighted-average number of shares of common stock outstanding during each period. Diluted earnings per share is computed by dividing net loss by the weighted-average number of shares of common stock, common stock equivalents and other potentially dilutive securities outstanding during the period. As of December 31, 2020, and 2019, the Company's outstanding convertible debt is convertible into 4,650,854,286 and 155,226,039, respectively, shares of common stock, respectively, subject to adjustment based on changes in the Company's stock price. This amount is not included in the computation of dilutive loss per share because their impact is antidilutive.

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