FiveStones Limited has agreed to form a joint venture (JV) with Innity Corporation Berhad to increase the latter's presence in Southeast Asia. The JV will enhancing FiveStones services and offerings on ad technology, as well as provide Google Marketing Platform consulting and support service to clients. Cavan Downes has been appointed as general manager to manage operations in the Southeast Asia region and will be based in Singapore. Under the JV, Downes will manage the business operations of Fivestones SEA, lead and build the teams in different countries, while working with the existing management team to pinpoint potential new markets and commercial opportunities throughout the region.