Innovid's Feature Beat - monthly look at the latest product enhancements designed to make advertising smarter, faster, and more impactful across every screen. Last month, the company highlighted new ways to scale the impact of CTV ads. This month, company focused on helping marketers get more from every scroll, swipe, and story.
From advanced performance visibility to more powerful automation, company rolling out new capabilities that streamline social workflows and supercharge paid performance across Meta, Pinterest, Snapchat, and TikTok. Performance Dashboard - Social Command Center: Say goodbye to fragmented reporting. Innovid's Performance Dashboard brings most important social campaign metrics into one unified view, making it faster and easier to understand what's working and where to optimize.
With real-time insights across platforms, user can take smarter action, sooner. Meta Partnership Ads - Influence at Scale: Innovid now supports Meta Partnership Ads, enabling brands to simplify influencer-generated content (IGC) with precision. This format allows marketers to promote creator posts as native-feeling ads that keep the influencer's voice and handle.
Marketers can extend the reach of high-performing IGC beyond organic audiences, tap into custom targeting strategies, and track performance alongside broader social campaigns. The result is authenticity and scale, making influencer content not just engaging, but also performance-driven. Log Enhancements - Total Stack Transparency: No more second guessing where performance shifts came from.
The enhanced Change Log now tracks all performance-impacting updates - whether made in Innovid or natively in Meta, Pinterest, Snapchat, or TikTok. (LinkedIn support is coming soon). ICYMI - Social Automation is Live: company recently announced enhanced social automation to help brands scale and streamline execution.
From automated bid and budget strategies to intelligent cross-platform optimization, Innovid's automation tools take the manual work out of driving social performance across platforms.
