People's food choices are shaped by curiosity, health, culture, and sustainability. With increasing consumer awareness for our planet's health, we see an increasing demand for alternative proteins. However, in a recent consumer survey conducted by IFF, 70% of consumers are moving past imitations and familiar food formats in plant-based foods.
We partnered with CBSNews in their Global Thought Leaders series to share how insights-led innovation can fuel the potential of plant-based foods to nourish people and planet.

Watch here:
Erik Wiberg-Lyng, president, ingredients platform, IFF
Sonia Huppert, global innovation marketing leader for IFF's RE-IMAGINE PROTEIN program
Hanne Thorsoe, r&d leader, functional ingredients, IFF

Total length: 5 mins 16 seconds

Watch the video here

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IFF - International Flavors & Fragrances Inc. published this content on 10 October 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 10 October 2022 15:31:04 UTC.