Interparfums: towards the development of the Off-White brand
"Off-White fuses the worlds of streetwear and luxury with talent and originality. This brand will enable us to explore new perfumery territories in the luxury segment', explains Interparfums CEO Philippe Benacin.
The group adds that it will build a long-term relationship with this brand, founded in 2012 by designer Virgil Abloh, to work jointly on strategy, launches and commercial initiatives.
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