“My task is to arrive at a nuanced, objective view of the company”

Ramil Koria, Equities analyst at SEB

From your perspective, what do companies need to do and communicate?

"It is essential that they do what they say they will do - quite simply, they should walk the talk. That involves everything from meeting their financial forecasts to carrying out the activities and changes they have communicated. But I want to underscore that a company's communications are just part of the puzzle for me as an analyst. My task is to sift through all of the publicly available information to arrive at a nuanced, objective view of the company."

Is there anything companies should avoid doing?

"Credibility decreases if the company's central message shifts too often, the messages conveyed must be consistent and in line with the company's overall strategy. And again, keeping your promises is key in maintaining confidence. Quality reporting is a prerequisite for us to be able to produce superior analytical data. Besides publishing reports that are comparable over time, the best companies have readily available spokespersons who provide valuable input."