Intuit Inc. and the National Hockey League (NHL®?) announced a multi-year Canadian partnership, naming Intuit QuickBooks the Official Small Business Accounting Software of the NHL. The partnership, effective immediately, will provide Intuit QuickBooks with a number of exclusive League marketing rights and designations to use in national advertising, marketing, and promotional initiatives that will help Intuit QuickBooks connect with the NHL and its fanbase. According to a survey from Intuit QuickBooks, nearly one in three Canadians consider themselves an entrepreneur, and the NHL partnership provides a unique opportunity for QuickBooks to connect with Canadians through the official national winter sport of the country, including the growing and evolving small business population.

Intuit QuickBooks and the NHL will work together to bring fans and entrepreneurs unique experiences throughout the partnership, including: Broadcast exposure through Digitally Enhanced Dasherboards, the League's advanced approach to dynamic dasherboard advertising during NHL regular season and Stanley Cup®? Playoffs games broadcast on Rogers Sportsnet in Canada. The ability to activate across NHL digital platforms to engage consumers and fans.

An opportunity for Intuit QuickBooks to showcase inspiring stories of small businesses in Canada. Stay tuned to see how Intuit QuickBooks will help NHL fans get inspired by entrepreneurship and celebrate small business growth and success. Every year, the NHL entertains more than 670 million fans in-arena and through its partners on national television and radio; more than 191 million followers - league, team and player accounts combined - across Facebook, Twitter, Instagram, Snapchat, TikTok, and YouTube; and more than 100 million fans online at

The League broadcasts games in more than 160 countries and territories through its rights holders including ESPN, TNT Sports and NHL Network in the U.S.; Sportsnet and TVA Sports in Canada; Viaplay in the Nordics, Baltics, and Poland; YLE in Finland;ova in Czech Republic and Slovakia; Sky Sports and ProSieben in Germany; MySports in Switzerland; and CCTV5+ in China; and reaches fans worldwide with games available to stream in every country. Fans are engaged across the League's digital assets on mobile devices via the free NHL®? App; across nine social media platforms; on SiriusXM NHL Network Radio??; and on, available in eight languages and featuring unprecedented access to player and team statistics as well as every regular-season and playoff game box score dating back to the League's inception, powered by SAP.

NHL Original Productions and NHL Studios produce compelling original programming featuring unprecedented access to players, coaches and League and team personnel for distribution across the NHL's social and digital platforms. The NHL is committed to building healthy and vibrant communities using the sport of hockey to celebrate fans of every race, color, religion, national origin, gender identity, age, sexual orientation, and socio-economic status. The NHL's Hockey Is For Everyone?? initiative reinforces that the official policy of the sport is one of inclusion.