INVIBES ADVERTISING N.V. Press release
Dune: Warner Bros. Pictures turns to in-feed advertising with Invibes and blue2purple in Belgium
Ghent, October 12, 2021 - Invibes Advertising and blue2purple continue their collaboration. The two digital advertising specialists have just completed a new campaign with Warner Bros. Pictures. The campaign, which ran from September 17 to 29, 2021, focused on the movie Dune, currently in theatres.
On the release of Denis Villeneuve's film Dunein Belgium, Warner Bros. Pictureswanted to promote the film on the internet via in-feed advertising formats. The production company therefore turned to blue2purple and the digital advertising platform Invibes Advertising. The latter allows the creation of audiovisual content integrated into the heart of editorial content.
"Invibes Advertising and blue2purple were able to put together an ideal interactive showcase completely tailored to the audience," says Justine Dries, Marketing Manager at Warner Bros. Pictures. "The format is rich and complete. It allows us, for example, to show trailers, images, reviews, and information about our films. The public can also easily access an online ticketing system via our ads to get to the theatres. We had already turned to the in-feed content generated by Invibes Advertising's platform for our Tom & Jerry, In The Heights, and Malignant films. It's a perfect fit for what we're looking for to put a spotlight on our productions."
Integrated content for greater impact
With its integrated formats, Invibes Advertising's technology ensures better engagement with users. The platform is able to gather more than 200 million unique visitors globally, thanks to its 1,000 partner sites throughout Europe.
Sami Battikh, France and Benelux Country Director, Invibes Advertising, comments: "That a global reference in entertainment like Warner Bros. Pictures trusts us, is a great mark of recognition. We established ourselves in Belgium almost a year ago. Despite the pandemic, we managed to find our cruising speed. We keep up our efforts to develop in the country, and position ourselves in promising sectors: technology, fashion, banking, household appliances, energy... The same is true for tourism or entertainment, which have been booming again lately, as shown by the current phenomenon that is Dune."
Warner Bros. Pictures had previously run campaigns with Invibes Advertising for films In The Heights and Tom & Jerry. These had respectively reached 250,000 and 235,000 total impressions. This good performance led blue2purple and the film studio to continue their cooperation with the digital advertising platform.
Invibes Benelux | |
Prins Boudewijnlaan 5, box 10, 2550 Kontich, Belgium | |
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See examples below:
Example 1 - Full Play
Example 2 - Invibes Play RS
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Example 3 - Invibes Cinema
Example 4 - Invibes Play C
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Example 5 - Play Reel
About blue2urple
blue2purple is an independent Belgian digital media agency. Its aim is to equip advertisers to lift the digital challenges met in their media investments.
blue2purple provides a team of passionate experts equipped with cutting-edge digital resources, which are as capable of perfectly blending in its clients' teams, as they are in offering professional expertise based on working methods fundamental to the creation of an effective ecosystem.
Visit www.blue2purple.comfor more info.
About Invibes Advertising
Invibes Advertising is an advanced technology company that specializes in digital advertising. Its innovative solutions are supported by an in-feed format that's integrated into media content.
Invibes is inspired by social network advertising and develops its own technology to help brands better communicate with consumers. Its technology is optimized for distributing in a closed network of media sites, including: Bertelsmann, Hearst, Unify, Groupe Marie Claire, Axel Springer, and many others. Clients include major brands such as Mercedes, Samsung, Levis, and IBM.
Founded in 2011, Invibes Advertising is a listed company on the Euronext Paris stock exchange (Ticker: ALINV - ISIN: BE0974299316). Visit www.invibes.com for more information.
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PR Contacts:
Contact in Benelux Sami Battikh Country Director sami.battikh@invibes.com +33 6 09 17 46 98
Press contact Factivity Philémon Heutte philemon@factivity.be +32 477 97 66 02
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Invibes Advertising NV published this content on 12 October 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 12 October 2021 07:11:08 UTC.
