Half-year report on IPSOS’ liquidity contract with EXANE BNP PARIBAS
Under the liquidity contract entrusted by IPSOS to Exane BNP Paribas, the following assets appeared on the liquidity account as at 30 June 2021:
12,527 IPSOS shares
€ 926,655
During the 1st half 2021, it has been traded a total of:
Purchase
124,845 shares
€ 3,952,000
793 transactions
Sale
128,625 shares
€ 4,134,443
908 transactions
For information:
- the following assets appeared on the liquidity account at the last report (31 December 2020):
18,557 IPSOS shares
€ 666,076
- During the 2nd half 2020, it has been traded a total of:
Purchase
129,520 shares
€ 3,050,966
815 transactions
Sale
145,341 shares
€ 3,481,383
886 transactions
- For information, at December 31, 2018, the date of implementation of AMF Decision 2018-1 of July 2, 2018, the following assets appeared on the liquidity account:
34,979 IPSOS shares
€ 233,110
Attachment
Half-year liquidity contract statement - June 2021
Ipsos is one of the world's leading market research companies. Net sales break down by type of customer as follows:
- consumers (47.1%): dissemination of barometric studies (to monitor changes in brand awareness and image), studies to measure the effectiveness of advertising campaigns, market studies, etc. The group also provides media research (including positioning research and audience measurement research for the press, TV, radio and Internet);
- clients and employees (22.2%): including the development of recruitment site studies, employee engagement measures, quality measurement, customer satisfaction and retention;
- physicians and patients (16%): development of case studies of the physician network, customer segmentation and targeting, market evaluation, sales force effectiveness, patient flow and satisfaction, etc.;
- citizens (14.7%): dissemination of studies of public opinion trends, studies of changes in lifestyles, etc.
Net sales are distributed geographically as follows: Europe/Middle East/Africa (43%), Americas (40%) and Asia/Pacific (17%).
IPSOS 
