Ipsos announces the acquisition of Crownit. This company provides a mobile and online panel and data collection platform giving access to the largest consumer community in India, across 40 cities.
Crownit's mobile-first strategy enables Ipsos to digitalize a large part of its offline research capabilities, with the increasing use of mobile in India to reach a wider range of socio-economic groups.
' This approach improves the representativeness of digital samples, and promotes faster and higher quality data collection, with increased efficiency ' says the group.
Ben Page, CEO of Ipsos, said: ' This acquisition marks an important step in the expansion of Ipsos' data collection capabilities in India, moving from traditional offline methods to a more agile and efficient online approach, while improving data quality and security. This operation supports our growth in the country, enabling us to reach a wider audience and gather even more relevant information for our clients. '
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Ipsos is one of the world's leading market research companies. Net sales break down by type of customer as follows:
- consumers (49.2%): dissemination of barometric studies (to monitor changes in brand awareness and image), studies to measure the effectiveness of advertising campaigns, market studies, etc. The group also provides media research (including positioning research and audience measurement research for the press, TV, radio and Internet);
- clients and employees (20.7%): including the development of recruitment site studies, employee engagement measures, quality measurement, customer satisfaction and retention;
- physicians and patients (15.2%): development of case studies of the physician network, customer segmentation and targeting, market evaluation, sales force effectiveness, patient flow and satisfaction, etc.;
- citizens (14.9%): dissemination of studies of public opinion trends, studies of changes in lifestyles, etc.
Net sales are distributed geographically as follows: Europe/Middle East/Africa (45.6%), Americas (37.6%) and Asia/Pacific (16.8%).
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