Pluxee announced on Wednesday evening that it had reached an agreement to acquire Cobee, a Spanish start-up specializing in employee benefits.
In a press release, the French group explains that the operation will enable it to strengthen its positioning in Spain, a fast-growing market which it considers to be 'highly under-penetrated'.
The transaction, the financial terms of which were not specified, should also enable it to enhance its technological capabilities, it explains in a release.
Created in 2019, Cobee claims more than 1,500 customers and some 100.000 salaried consumers through an offering that includes meal vouchers, training, health and life insurance or physical well-being.
Also present in Portugal and Mexico, the company expects to record organic growth of 100% this year compared with the previous year.
Pluxee, which specifies that the operation will be entirely financed by its available resources, says it anticipates a neutral impact on its recurring Ebitda and free cash flow in the first year, followed by an expected positive contribution in the second year.
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Ipsos is one of the world's leading market research companies. Net sales break down by type of customer as follows:
- consumers (49.2%): dissemination of barometric studies (to monitor changes in brand awareness and image), studies to measure the effectiveness of advertising campaigns, market studies, etc. The group also provides media research (including positioning research and audience measurement research for the press, TV, radio and Internet);
- clients and employees (20.7%): including the development of recruitment site studies, employee engagement measures, quality measurement, customer satisfaction and retention;
- physicians and patients (15.2%): development of case studies of the physician network, customer segmentation and targeting, market evaluation, sales force effectiveness, patient flow and satisfaction, etc.;
- citizens (14.9%): dissemination of studies of public opinion trends, studies of changes in lifestyles, etc.
Net sales are distributed geographically as follows: Europe/Middle East/Africa (45.6%), Americas (37.6%) and Asia/Pacific (16.8%).
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