iQIYI, Inc. announced the launch of its first set of digital collectibles on Jan. 21. The set is based on iQIYI's popular original drama series Luoyang, making it the first period drama-based digital collectables issued in China.

The set sold out in just seven hours after its release. Unlike traditional digital collectibles, most of which are digital images, items in the Luoyang-inspired set are usable devices in the Luoyang metaverse, which Mints, iQIYI's partner and a technology service provider in China, has created. The Luoyang metaverse brings users back to the cultural milieu of China's ancient city, Luoyang.