iQIYI, announced that the new XPeng Motor SUV G9 series would feature iQIYI's latest 5D in-vehicle cinema, marking a first in China's in-vehicle entertainment development. Unlike traditional in-vehicle entertainment experience, the new 5D cinema iQIYI developed in partnership with XPeng integrates various physical features of the vehicle cockpit in the delivery of content, hence providing viewers a full-sensory, 5D immersive viewing experience. iQIYI has leveraged its deep technological expertise in video intelligence recognition to develop the new features that support the intelligent interaction between content playback and the cockpit.

Using artificial intelligence in combination with manual verification as the primary tool, iQIYI's new cinema processes scenes in a variety of content with sensory elements, marking each scene with the lighting, seat vibration, and specific scent that best correspond to the plot. With the markings, the cockpit hardware then delivers various physicaleffects during the actual content playback, enabling the users to enjoy an immersive viewing experience. iQIYI also released the first batch of films customized to leverage the latest technological advances the new cinema presents.

The slate includes global sensation Dune and Godzilla vs. Kong as well as domestic hits Big Fish & Begonia and Pegasus. Since the scenes of the films include a diverse range of settings, they are primed to introduce users to the full capacity of the new cinema as users can now physically feel in the comfort of their cars the heat of the desert, the coolness of the ocean, and the jolting intensity of battles.

The latest 5D in-vehicle cinema is part of iQIYI's effort to develop the technological expertise that drives the continued development of China's in-vehicle entertainment industry. As part of the process, iQIYI's Internet of Vehicles (IOV) team also made patent applications for two technical solutions it devised. With continued technical breakthroughs, iQIYI is well-positioned to keep advancing leading innovations that can shape the future of smart cockpit.