ironSource announced that its Platform now supports Custom Product Pages, a newly-released feature in the latest iOS 15 update. Custom Product Pages allow developers to create multiple versions of each App Store product page, targeted to different user segments. Each page can highlight a specific feature, creative or message likely to interest specific users, and the ironSource Platform allows developers to send users to the relevant customized product page.

By providing a more relevant and personalized App Store experience, Custom Product Pages are expected to drive higher installs, helping developers more efficiently scale their app's growth.