Itaú Unibanco S A : Itaú signs a partnership with the most famous Brazilian streamer in the world to expand its presence in the gaming area

Itaú signs a partnership with the most famous Brazilian streamer in the world to expand its presence in the gaming area

Gaules joins the bank's #IssoMudaOGame ("This changes the game") platform, and will co-create products for the gaming community and fans.

October 24, 2022 - In the gamer world, he is renowned. He holds the record for the largest simultaneous live audience (he has already broadcasted to 710,000 people simultaneously, the equivalent of more than 10 packed Maracanã stadiums), an example of overcoming adversity and a reference for thousands of content creators. Now Alexandre Borba Chiqueta, aka Gaules, will take the game even further with Itaú. The partnership between the streamer and Itaú is another step in the goal of transforming the gaming scene in Brazil within the #IssoMudaOGame platform - which since 2021 has been organically positioning the bank in the universe of electronic games. Gaules and his Tribe (as the community of followers who follow his life is called) will participate in the co-creation of products and services aimed at gamers - such as an exclusive Player's Bank card, Itaú's digital account for the gamer audience. The entire co-creation process will be done directly through an exclusive channel, the Player's Bank, on Discord. There, members will have contact with other subscribers and will be able to participate in exclusive actions aimed at the Tribe. "I always pay attention to how much our partners really embrace our community, our public is very focused on our motto 'Tribe helps Tribe', so the brands need to be part of this. Itaú has the same approach, they know they are not alone and think of the community as one organism, this makes me extremely happy to have them as members of the Tribe," says Gaules. For the head of Games, eSports and Metaverse at Itaú Unibanco, Luiz Alberto Fiebig "Tatu", the partnership gains even more weight and relevance for Itaú, because of what games represent in the lives of Gaules and the members of the tribe that accompany him on a daily basis. "Our goal is to create, together with Gaules and the Tribe, a range of services, products, and financial solutions, including for young people, and to promote engagement, financial education, and gamification actions that generate real benefits for the community. For this, we will have a journey of active listening, dialogue and construction with the Tribe to understand their needs and actually deliver value for everyone," he says.