Sunrise is a clear market leader in eastern
The proposed acquisition is aligned with ITC's strategy to rapidly scale up its FMCG Businesses in a profitable manner, leveraging its institutional strengths viz. deep consumer insight, a deep and wide distribution network, agri-commodity sourcing expertise, cuisine knowledge, strong rural linkages and packaging know-how.
ITC's Aashirvaad range of spices is already a market leader in Telangana and
The proposed acquisition will augment the Company's product portfolio and is aligned to ITC's aspiration to significantly scale up its Spices business and expand its footprint across the country. The deep consumer connect and distribution strength of SFPL in the focus markets, together with synergies arising out of the sourcing and supply chain capabilities of the Company's
The proposed transaction is also in line with ITC's philosophy of enhancing the competitiveness of Agri value chains in
Finalisation of the SPA along with related processes were completed during lockdown conditions, reflecting the Company's agility and resilience in dealing with the new normal.
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