IXUP Limited announce that its collaboration partner DataPOWA, has signed a 3 year commercial contract with globally renowned international sporting body Concacaf. The DataPOWA Agreement is strategically significant to the commercialisation of IXUP's secure data collaboration platform and represents the first commercial deployment of IXUP's technology. Concacaf is one of FIFA's six continental football confederations, servicing 41 member associations across North America, Central America and the Caribbean and providing an initial strategic commercial deployment point in the USA, for IXUP and DataPOWA's new joint product offering called the POWA index 2.0. The POWA index 2.0 includes DataPOWA's unique Artificial Intelligence sponsorship valuation and digital benchmarking technology, as well as IXUP's secure database collaboration technology. Together these technology platforms create a unique set of valuation and benchmarking tools which provide users with the unique ability to collaborate and analyse multiple data sets while they remain securely encrypted, including first-party and third-party enrichment data. While the precise commercial terms of the DataPOWA Agreement are commercially sensitive between DataPOWA and Concacaf, IXUP will, pursuant to its back-to-back arrangement with DataPOWA, receive a minimum of USD 9,000 from DataPOWA in relation to this agreement. DataPOWA will also pay IXUP additional revenue in relation to this agreement if the IXUP Platform is used beyond the base number of use cases included in that agreement, calculated at USD 1,500 per additional use. While this represents a relatively insignificant direct revenue monetisation return for IXUP, it importantly delivers significant strategic value and the potential opportunity to expand in scale and scope in the Americas. It is also expected that the pricing associated with the use of the IXUP's Platform will be adjusted in due course to reflect the significant value of the insights to end-customers which are able to be delivered through its utilisation. The sports data and sports sponsorship markets are also adjacent to, and strategically intersect with, the booming digital sports betting market which is rapidly growing in the USA. This first deployment, whilst modest in flow through revenue for IXUP, is viewed as a beachhead for IXUP in this deep, growing and potentially lucrative sports market in the Americas. As detailed to the market on 8 February 2021, with the assistance of IXUP's strategic advisor Tekkorp Capital, IXUP entered into a data analytics and insights collaboration agreement with UK- headquartered DataPOWA, to pursue data analytics and marketing opportunities within the international sports marketing and sports sponsorship sector. Collaboration efforts between IXUP and DataPOWA have since identified the potential to develop a greatly enriched joint technology offering, through the application of IXUP's secure data collaboration technology to DataPOWA's existing digital valuation and benchmarking product, the POWA index. The initial outcome of this joint development effort between IXUP and DataPOWA has been the development of what is now known as the POWA index 2.0, which sees current and potential DataPOWA customers offered access to a new and unique suite of co-marketing and intelligence outcomes that allow them to leverage their respective first-party data and third-party enrichment data sources amongst trusted, but previously discrete, data sets. These data sources previously remained separate due to the obvious risks related to potential unauthorised exposure while the data was in use, a risk which is virtually eliminated through the use of the unique IXUP homomorphic encryption technology.