IZEA Worldwide, Inc. Receives Influencer Marketing Contract Expansion from Fortune 200 Customer
July 16, 2021 at 11:30 am EDT
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IZEA Worldwide, Inc. announced that it has been awarded a new contract from a Fortune 200 customer, the third and largest expansion since first engaging IZEA to handle its influencer marketing campaigns in Second Quarter of 2020. The scope of the mid-six figure managed services agreement is to execute influencer marketing campaigns promoting the customer’s products across multiple social platforms, including Instagram, Pinterest, and YouTube. The content will target audiences interested in DIY and home improvement projects. Bookings are a measure of all sales orders minus any known cancellations or refunds in the same time period with respect to such sales orders or refunds. Management uses bookings to inform expectations of total sales activity. Bookings are not always an indicator of revenue for the quarter and could be subject to future adjustment. Revenue from Managed Services bookings are typically recognized over a 9-month period on average, though larger contracts may be recognized over longer periods of time. IZEA recognizes Managed Services revenue based on a percentage of completion.
IZEA Worldwide, Inc. is a marketing technology company providing software and professional services that enable brands to collaborate and transact with the full spectrum of social influencers and content creators. The Company partners with marketers to facilitate influencer marketing campaigns. It assists brands in generating more custom generated content (CGC) through dedicated programs aimed at boosting online visibility and driving sales. It collaborates with marketers to supplement or replace their content development initiatives on their Website, social media, and other channels. Its primary software platforms include IZEA Flex and IZEA.com. Each of these platforms is designed to facilitate specific aspects of collaborations between creators and brands. IZEA Flex is its flagship platform for enterprise influencer marketing. IZEA.com provides creators with tools to present their work to marketers (Listings). Zuberance by IZEA is an advocate marketing solutions provider.
IZEA WORLDWIDE, INC. 
