“IZEA has demonstrated that influencer marketing can be highly effective at driving awareness and ROI for streaming services. We have seen a surge of these campaigns in 2020 and 2021 based on campaign performance,” continued Murphy. “We are delighted to continue our expansion within the organization and value the referrals we have received as a result of our commitment to providing the highest quality service.”
This influencer marketing initiative will be focused on the over-the-top (OTT) and online offerings of a new children-focused entertainment property. IZEA will be engaging influencers in a multi-platform social media program that includes
“The COVID-19 pandemic has transformed the media consumption landscape,” said
IZEA previously announced that
Bookings are a measure of all sales orders minus any known cancellations or refunds in the same time period with respect to such sales orders or refunds. Management uses bookings to inform expectations of total sales activity. Bookings are not always an indicator of revenue for the quarter and could be subject to future adjustment. Revenue from Managed Services bookings are typically recognized over a 9-month period on average, though larger contracts may be recognized over longer periods of time. IZEA recognizes Managed Services revenue based on a percentage of completion.
IZEA’s Q2net income and cash flow results will be announced, along with the rest of the company’s financial performance, as part of its quarterly earnings release, which is tentatively scheduled for
About
Safe Harbor Statement
All statements in this release that are not based on historical fact are “forward-looking statements” intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “may,” “will,” “would,” “could,” “should,” “expect,” “anticipate,” “hope,” “estimate,” “believe,” “intend,” "likely," "projects," “plans,” "pursue," "strategy" or "future," or the negative of these words or other words or expressions of similar meaning. Examples of forward-looking statements include, among others, statements we make regarding performance under customer contracts, expectations of operating results that remain subject to completion of financial closing procedures, IZEA’s ability to increase revenue and bookings, growth or maintenance of customer relationships, and expectations concerning industry trends or IZEA’s business strategy. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including, among others, the following: competitive conditions in the content and social sponsorship segment in which IZEA operates; failure to popularize one or more of the marketplace platforms of IZEA; our ability to establish effective disclosure controls and procedures and internal control over financial reporting; our ability to satisfy the requirements for continued listing of our common stock on the Nasdaq Capital Market; changing economic conditions that are less favorable than expected; and other risks and uncertainties described in IZEA’s periodic reports filed with the
Press ContactMartin Smith IZEA Worldwide , Inc. Phone: 407-674-6911 Email: ir@izea.com
Source:
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