IZEA and PlaceIQ Partner to Power Influencer Marketing Measurement with Location Data
August 03, 2021 at 10:00 am EDT
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IZEA Worldwide, Inc. and PlaceIQ announced that companies are working together to bridge the online/offline gap in media attribution. Even as states emerged from the depths of the pandemic, retailers were confronted with the new duality of curbside pickup and in-store visitation. They sought IZEA and PlaceIQ to help identify and reach the right customers - and to prove that those customers took offline action, resulting in campaigns that are driving measurable lift.
IZEA Worldwide, Inc. is a marketing technology company providing software and professional services that enable brands to collaborate and transact with the full spectrum of social influencers and content creators. It creates and operate online software services that connect marketers, including brands, agencies, and publishers, with content creators such as Instagram influencers, TikTok influencers, YouTube stars, designers, photographers, and writers (creators) and provide marketers access to its industry expertise, data, and analytics. Its platforms include The IZEA Exchange (IZEAx), BrandGraph, Shake, The Creator Marketplace, and IZEA Flex (Flex). The IZEAx platform is designed to provide an ecosystem that enables the creation and publication of multiple types of custom content through a creator's websites, blogs, or social media channels, including Twitter, Facebook, Instagram, and YouTube, among others. Its subsidiaries include IZEA Canada, Inc., and Hoozu Holdings Limited.