The following discussion and analysis should be read in conjunction with our
consolidated financial statements and related notes thereto included elsewhere
in this Quarterly Report on Form 10-Q. The following discussion contains
forward-looking statements that reflect our plans, estimates and assumptions.
Our actual results could differ materially from those discussed in the
forward-looking statements. Factors that could cause such differences are
discussed in the sections of this Quarterly Report on Form 10-Q titled "Risk
Factors" and "Special Note Regarding Forward-Looking Statements".

We operate on a 52- or 53-week fiscal year that ends on the Saturday that is
closest to January 31. Each fiscal year generally is comprised of four 13-week
fiscal quarters, although in the years with 53 weeks, the fourth quarter
represents a 14-week period. The fiscal years ending January 30, 2021 ("Fiscal
Year 2020") and fiscal year ended February 1, 2020 ("Fiscal Year 2019") are both
comprised of 52 weeks.

Overview

J.Jill is a premier omnichannel retailer and nationally recognized women's
apparel brand committed to delighting customers with great wear-now product. The
brand represents an easy, thoughtful and inspired style that reflects the
confidence of remarkable women who live life with joy, passion and purpose.
J.Jill offers a guiding customer experience through about 280 stores nationwide
and a robust ecommerce platform. J.Jill is headquartered outside Boston.

Our first and second quarter financial results of Fiscal Year 2020 were
significantly impacted by the COVID-19 pandemic as our stores were temporarily
closed beginning in mid-March 2020 with most of our stores being reopened by
mid-June 2020, but with enhanced health and safety protocols. In response to the
pandemic, we acted during the period to leverage our Direct channel, while
focusing on cost management and improving our liquidity. We drew down $33.0
million on our ABL in the first quarter of Fiscal Year 2020 and ended our
current quarter with a cash balance of approximately $32.0 million. After
approaching our vendor community, we implemented extended payment terms for
nearly all goods and services, and we withheld store rent payments beginning in
April of 2020. These extensions and withholdings provided time for us to work on
more longer-term solutions to help us through the pandemic. These solutions
included cost reductions, including pay reductions for employees in our
headquarters, furlough of store and some headquarter and distribution center
staff, reductions in Marketing, reductions in Board of Directors fees, and
reductions in other general expenses. Additionally, we have eliminated
approximately half of our catalogs, which we are considering implementing as a
permanent change. We have also been limiting investments in our ecommerce
business to necessary website and supporting functions, and we have
significantly reduced planned capital expenditures.

The COVID-19 global pandemic and resulting temporary store closures have had a
material adverse effect on our operations, cash flows and liquidity. We have
made significant progress reducing cash expenditures and maximizing cash
receipts from our direct to consumer business channel such that our current base
forecast projects sufficient liquidity over the coming 12 months; however,
considerable risk remains related to the performance of stores, the resilience
of the customer in an uncertain economic climate, and the possibility of a
resurgence of COVID-19 related market impacts in the coming 12 months. If one or
more of these risks materialize, we believe that our current sources of
liquidity and capital may not be sufficient to finance our continued operations
for at least the next 12 months. Under the terms of the asset based revolving
credit agreement ("ABL Facility") and term loan credit agreement ("Term Loan"),
substantial doubt about the Company's ability to continue as a going concern is
considered an event of default which allows the lenders to call the debt in
advance of maturity.

We have also filed an income tax refund for $6.9 million, of which we have
received $1.2 million, with the IRS and multiple state jurisdictions related to
the provision under the Coronavirus Aid, Relief and Economic Security Act
("CARES Act") enacted in March 2020 that provides numerous tax provisions and
other stimulus measures, including temporary suspension of certain payment
requirements for the employer-paid portion of social security taxes, the
creation of certain refundable employee retention credits, and technical
corrections from prior tax legislation for tax depreciation of certain qualified
improvement property. The Company has elected to defer the employer-paid portion
of social security taxes beginning with pay dates on and after April 1, 2020. We
continue to evaluate the provisions of the CARES Act and the ways in which it
could assist our business and improve our liquidity.

Factors Affecting Our Operating Results

Various factors are expected to continue to affect our results of operations going forward, including the following:



Overall Economic Trends. Consumer purchases of clothing and other merchandise
generally decline during recessionary periods and other periods when disposable
income is adversely affected, and consequently our results of operations may be
affected by general economic conditions. For example, reduced consumer
confidence and lower availability and higher cost of consumer credit may reduce
demand for our merchandise and may limit our ability to increase or sustain
prices. The growth rate of the market could be affected by macroeconomic
conditions in the United States.

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Consumer Preferences and Fashion Trends. Our ability to maintain our appeal to existing customers and attract new customers depends on our ability to anticipate fashion trends. During periods in which we have successfully anticipated fashion trends, we have generally had more favorable results.



Competition. The retail industry is highly competitive and retailers compete
based on a variety of factors, including design, quality, price and customer
service. Levels of competition and the ability of our competitors to more
accurately predict fashion trends and otherwise attract customers through
competitive pricing or other factors may impact our results of operations.

Our Strategic Initiatives. The ongoing implementation of strategic initiatives
will continue to have an impact on our results of operations. These initiatives
include our ecommerce site, which was re-platformed in Fiscal Year 2017, and our
initiative to upgrade and enhance our information systems. Although initiatives
of this nature are designed to create growth in our business and continuing
improvement in our operating results, the timing of expenditures related to
these initiatives, as well as our ability to successfully achieve the expected
benefits of these initiatives, may affect our results of operations in future
periods.

Pricing and Changes in Our Merchandise Mix. Our product offering changes from
period to period, as do the prices at which goods are sold and the margins we
are able to earn from the sales of those goods. The levels at which we are able
to price our merchandise are influenced by a variety of factors, including the
quality of our products, cost of production, prices at which our competitors are
selling similar products and the willingness of our customers to pay for
products.

Potential Changes in Tax Laws and/or Regulations. Changes in tax laws in any of
the multiple jurisdictions in which we operate, or adverse outcomes from tax
audits that we may be subject to in any of the jurisdictions in which we
operate, could adversely affect our business, financial condition and operating
results. Additionally, any potential changes with respect to tax and trade
policies, tariffs and government regulations affecting trade between the U.S.
and other countries could adversely affect our business, as we source the
majority of our merchandise from manufacturers located outside of the U.S.

How We Assess the Performance of Our Business

In assessing the performance of our business, we consider a variety of financial and operating metrics, including GAAP and non-GAAP measures, including the following:



Net sales consist primarily of revenues, net of merchandise returns and
discounts, generated from the sale of apparel and accessory merchandise through
our Retail channel and Direct channel. Net sales also include shipping and
handling fees collected from customers and royalty revenues and marketing
reimbursements related to our private label credit card agreement. Revenue from
our Retail channel is recognized at the time of sale and revenue from our Direct
channel is recognized upon shipment of merchandise to the customer.

Net sales are impacted by the size of our active customer base, product assortment and availability, marketing and promotional activities and the spending habits of our customers. Net sales are also impacted by the migration of single-channel customers to omnichannel customers who, on average, spend nearly three times more than single-channel customers.



Number of stores reflects all stores open at the end of a reporting period. In
connection with opening new stores, we incur pre-opening costs. Pre-opening
costs include expenses incurred prior to opening a new store and primarily
consist of payroll, travel, training, marketing, initial opening supplies and
costs of transporting initial inventory and fixtures to store locations, as well
as occupancy costs incurred from the time of possession of a store site to the
opening of that store. These pre-opening costs are included in selling, general
and administrative expenses and are generally incurred and expensed within 30
days of opening a new store.

Gross profit is equal to our net sales less costs of goods sold. Gross profit as a percentage of our net sales is referred to as gross margin.



Costs of goods sold includes the direct costs of sold merchandise, inventory
shrinkage, and adjustments and reserves for excess, aged and obsolete inventory.
We review our inventory levels on an ongoing basis to identify slow-moving
merchandise and use product markdowns to liquidate these products. Changes in
the assortment of our products may also impact our gross profit. The timing and
level of markdowns are driven by customer acceptance of our merchandise. As a
result, the reporting of our gross profit and gross margin may not be comparable
to other companies.

The primary drivers of the costs of goods sold are raw materials, which
fluctuate based on certain factors beyond our control, including labor
conditions, transportation or freight costs, energy prices, currency
fluctuations and commodity prices. We place orders with merchandise suppliers in
United States dollars and, as a result, are not exposed to significant foreign
currency exchange risk.

Selling, general and administrative expenses include all operating costs not
included in costs of goods sold. These expenses include all payroll and related
expenses, occupancy costs, information systems costs and other operating
expenses related to our stores and to our operations at our headquarters,
including utilities, depreciation and amortization. These expenses also include
marketing

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expense, including catalog production and mailing costs, warehousing, distribution and shipping costs, customer service operations, consulting and software services, professional services and other administrative costs.



Our historical revenue growth has been accompanied by increased selling, general
and administrative expenses. The most significant increases were in occupancy
costs associated with retail store expansion, and in marketing and payroll
investments.

Adjusted EBITDA and Adjusted EBITDA Margin. Adjusted EBITDA represents net
income plus net interest expense, provision (benefit) for income taxes,
depreciation and amortization, the amortization of the step-up to fair value of
merchandise inventory resulting from the application of a purchase accounting
adjustment related to the Acquisition, certain Acquisition-related expenses,
sponsor fees, equity-based compensation expense, goodwill and indefinite-lived
intangible assets impairment, write-off of property and equipment and other
non-recurring expenses, primarily consisting of outside legal and professional
fees associated with certain non-recurring transactions and events. We present
Adjusted EBITDA on a consolidated basis because management uses it as a
supplemental measure in assessing our operating performance, and we believe that
it is helpful to investors, securities analysts and other interested parties as
a measure of our comparative operating performance from period to period. We
also use Adjusted EBITDA as one of the primary methods for planning and
forecasting overall expected performance of our business and for evaluating on a
quarterly and annual basis actual results against such expectations. Further, we
recognize Adjusted EBITDA as a commonly used measure in determining business
value and as such, use it internally to report results. Adjusted EBITDA margin
represents, for any period, Adjusted EBITDA as a percentage of net sales.

While we believe that Adjusted EBITDA is useful in evaluating our business,
Adjusted EBITDA is a non-GAAP financial measure that has limitations as an
analytical tool. Adjusted EBITDA should not be considered an alternative to, or
substitute for, net income (loss), which is calculated in accordance with GAAP.
In addition, other companies, including companies in our industry, may calculate
Adjusted EBITDA differently or not at all, which reduces the usefulness of
Adjusted EBITDA as a tool for comparison. We recommend that you review the
reconciliation of Adjusted EBITDA to net income, the most directly comparable
GAAP financial measure, and the calculation of the resultant Adjusted EBITDA
margin below and not rely solely on Adjusted EBITDA or any single financial
measure to evaluate our business.

Reconciliation of Net Income to Adjusted EBITDA and Calculation of Adjusted EBITDA Margin

The following table provides a reconciliation of net income to Adjusted EBITDA and the calculation of Adjusted EBITDA margin for the periods presented.





                                         For the Thirteen Weeks Ended                 For the Twenty-Six Weeks Ended
(in thousands)                     August 1, 2020           August 3, 2019        August 1, 2020           August 3, 2019
Statements of Operations Data:
Net loss                          $         (19,034 )      $         

(96,735 ) $ (89,303 ) $ (92,369 ) Interest expense, net

                         4,244                    5,019                8,887                   10,026
Income tax benefit                           (7,034 )                 (3,069 )            (31,151 )                 (1,631 )
Depreciation and amortization                 8,277                    9,396               17,313                   18,848
Equity-based compensation
expense(a)                                      615                    1,214                1,291                    2,416
Write-off of property and
equipment (b)                                   244                        8                  256                       14
Impairment of goodwill and
other intangible assets                           -                   95,428               24,520                   95,428
Adjustment for costs to exit
retail stores (c)                              (402 )                      -                 (402 )                      -
Impairment of long-lived
assets(d)                                      (893 )                  2,064               26,587                    2,064
Other non-recurring expenses
(e)                                           7,523                     (740 )              9,707                     (740 )
Adjusted EBITDA                   $          (6,460 )      $          12,585     $        (32,295 )       $         34,056
Net sales                         $          92,636        $        

180,744 $ 183,605 $ 357,196 Adjusted EBITDA margin

                         (7.0 )%                   7.0 %              (17.6 )%                   9.5 %



(a) Represents expenses associated with equity incentive instruments granted to

our management and board of directors. Incentive instruments are accounted

for as equity-classified awards with the related compensation expense

recognized based on fair value at the date of the grants.

(b) Represents net gain or loss on the disposal of fixed assets.

(c) Represents non-cash gains associated with exiting store leases earlier than

anticipated.

(d) Represents impairment of long-lived assets related to the right-of-use asset

and leasehold improvements. For the thirteen weeks ended August 1, 2020, the

Company recognized a benefit (or reversal of prior period impairment) caused

by the adjustment of the operating lease liability related to stores that

were permanently closed during the period.

(e) Represents items management believes are not indicative of ongoing operating

performance. For the twenty-six weeks ended August 1, 2020, these expenses

are primarily composed of legal and advisory costs and incremental one-time

costs related to the COVID-19 pandemic, including supplies and cleaning

expenses as well as hazard pay and benefits, as well as retention expenses.




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Items Affecting Comparability of Financial Results



Impairment losses. Our Fiscal Year 2020 year-to-date results include impairment
charges of $51.1 million for long-lived assets (operating lease right of use
asset and leasehold improvements), goodwill and intangible assets. We had $97.5
million of impairment charges in Q2 of Fiscal Year 2019 for goodwill, intangible
assets and long-lived assets. See Note 5, Asset Impairments, in Item I,
Financial Statements, for additional information on these impairment losses.

COVID-19 impact. Our second quarter and year-to-date Fiscal Year 2020 financial
results were significantly impacted by the COVID-19 pandemic as our stores were
temporarily closed beginning in mid-March in efforts to stop the spread of the
virus. Although the stores were temporarily closed and the Company lost revenues
as a result, we continued to incur certain expenses, such as payroll and rent;
therefore, ratios and other items may not be comparable to prior periods.

Results of Operations

Thirteen weeks ended August 1, 2020 Compared to Thirteen weeks ended August 3, 2019



The following table summarizes our consolidated results of operations for the
periods indicated:



                                                                                           Change from the Thirteen Weeks Ended
                                           For the Thirteen Weeks Ended                    August 3, 2019 to the Thirteen Weeks
                                   August 1, 2020                August 3, 2019                    Ended August 1, 2020
                                             % of Net                      % of Net
(in thousands)                 Dollars        Sales          Dollars        Sales           $ Change                  % Change
Net sales                     $  92,636          100.0 %    $ 180,744          100.0 %    $     (88,108 )                  (48.7 )%
Costs of goods sold              37,616           40.6 %       75,403           41.7 %          (37,787 )                  (50.1 )%
Gross profit                     55,020           59.4 %      105,341           58.3 %          (50,321 )                  (47.8 )%
Selling, general and
administrative expenses          77,737           83.9 %      102,634           56.8 %          (24,897 )                  (24.3 )%
Impairment of long-lived
assets                             (893 )         (1.0 )%       2,064            1.1 %           (2,957 )                 (143.2 )%
Impairment of goodwill                -              -         88,428           48.9 %          (88,428 )                  100.0 %
Impairment of other
intangible assets                     -              -          7,000            3.9 %           (7,000 )                  100.0 %
Operating loss                  (21,824 )        (23.6 )%     (94,785 )        (52.4 )%          72,961                    (77.0 )%
Interest expense, net             4,244            4.6 %        5,019            2.8 %             (775 )                  (15.4 )%
Loss before provision for
income taxes                    (26,068 )        (28.1 )%     (99,804 )        (55.2 )%          73,736                    (73.9 )%
Income tax benefit               (7,034 )         (7.6 )%      (3,069 )         (1.7 )%          (3,965 )                  129.2 %
Net loss                      $ (19,034 )        (20.5 )%   $ (96,735 )        (53.5 )%   $      77,701                    (80.3 )%




Net Sales

Net sales for the thirteen weeks ended August 1, 2020 decreased $88.1 million,
or 48.7%, to $92.6 from $180.7 million for the thirteen weeks ended
August 3, 2019. At the end of those same periods, we operated 281 and 286 retail
stores, respectively. The decrease in total net sales versus the prior year was
primarily driven by the temporary closure of our stores, particularly at the
beginning of the quarter ended August 1, 2020, as a response to the COVID-19
pandemic. Essentially all of our stores were reopened midway through the second
quarter, following local mandates with reduced hours and enhanced health and
safety protocols.

Our Retail channel contributed 28.4% of our net sales in the thirteen weeks
ended August 1, 2020 and 57.4% in the thirteen weeks ended August 3, 2019. Our
Direct channel contributed 71.6% of our net sales in the thirteen weeks ended
August 1, 2020 and 42.6% in the thirteen weeks ended August 3, 2019.

Gross Profit and Costs of Goods Sold



Gross profit for the thirteen weeks ended August 1, 2020 decreased $50.3
million, or 47.8%, to $55.0 million from $105.3 million for the thirteen weeks
ended August 3, 2019. The gross margin for the thirteen weeks ended
August 1, 2020 was 59.4% compared to 58.3% for the thirteen weeks ended
August 3, 2019. The gross margin improvement was primarily due to a $2.4 million
change in estimate during the thirteen weeks ended August 1, 2020 to reduce an
accrual for potential future product liabilities. Additionally, higher
promotions and markdown activity in the current year period were substantially
offset by liquidation actions taken in the prior year period.

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Selling, General and Administrative Expenses



Selling, general and administrative expenses for the thirteen weeks ended
August 1, 2020 decreased $24.9 million, or 24.3%, to $77.7 million from $102.6
million for the thirteen weeks ended August 3, 2019. The decrease was primarily
driven by expense reduction actions taken in the first quarter ended May 2,
2020, which included a reduction in headcount, pay reductions, lower store
payroll related to the temporary closure of our stores and lower marketing
costs.

As a percentage of net sales, selling, general and administrative expenses were 83.9% for the thirteen weeks ended August 1, 2020 compared to 56.8% for the thirteen weeks ended August 3, 2019, driven by the reduced level of retail sales.

Interest Expense, Net



Interest expense, net, consists of interest expense on the Term Loan and ABL
Facility, partially offset by interest earned on cash. Interest expense, net for
the thirteen weeks ended August 1, 2020 decreased $0.8 million, or 15.4%, to
$4.2 million from $5.0 million for the thirteen weeks ended August 3, 2019.

Income Tax Benefit



The income tax benefit was $7.0 million for the thirteen weeks ended
August 1, 2020 compared to $3.1 million for the thirteen weeks ended
August 3, 2019, while our effective tax rates for the same periods were 27.0%
and 3.1%, respectively. The higher effective tax rate in the current period was
driven by the anticipated benefit from the CARES Act, the impact on the
effective tax rate and the impact of state income taxes, partially offset by the
impact on the effective tax rate from §162(m) officer compensation limitation as
well as the goodwill impairment charge, which has no associated tax benefit. The
CARES Act provides for net operating losses in Fiscal Year 2020 to be carried
back to earlier tax years with higher tax rates than the current year. The
difference in the effective tax rates is also partially driven by the treatment
of the impairment of goodwill and indefinite-lived intangible assets in the
thirteen weeks ended August 3, 2019.

Twenty-six weeks ended August 1, 2020 Compared to Twenty-six weeks ended August 3, 2019



The following table summarizes our consolidated results of operations for the
periods indicated:




                                           For the Twenty-Six Weeks Ended                     Change from the Twenty-Six Weeks Ended
                                                                                              August 3, 2019 to the Twenty-Six Weeks
(in thousands)                      August 1, 2020                 August 3, 2019                      Ended August 1, 2020
                                               % of Net                      % of Net
                                Dollars         Sales          Dollars        Sales            $ Change                     % Change
Net sales                      $  183,605          100.0 %    $ 357,196          100.0 %    $      (173,591 )                     (48.6 )%
Costs of goods sold                78,420           42.7 %      135,599           38.0 %            (57,179 )                     (42.2 )%
Gross profit                      105,185           57.3 %      221,597           62.0 %           (116,412 )                     (52.5 )%
Selling, general and
administrative expenses           165,645           90.2 %      208,079           58.3 %            (42,434 )                     (20.4 )%
Impairment of long-lived
assets                             26,587           14.5 %        2,064            0.6 %             24,523                      1188.1 %
Impairment of goodwill             17,900            9.7 %       88,428           24.8 %            (70,528 )                     (79.8 )%
Impairment of other
intangible assets                   6,620            3.6 %        7,000            2.0 %               (380 )                      (5.4 )%
Operating loss                   (111,567 )        (60.8 )%     (83,974 )        (23.5 )%           (27,593 )                      32.9 %
Interest expense, net               8,887            4.8 %       10,026            2.8 %             (1,139 )                     (11.4 )%
Loss before provision for
income taxes                     (120,454 )        (65.6 )%     (94,000 )        (26.3 )%           (26,454 )                      28.1 %
Income tax benefit                (31,151 )        (17.0 )%      (1,631 )         (0.5 )%           (29,520 )                    1809.9 %
Net loss                       $  (89,303 )        (48.6 )%   $ (92,369 )        (25.9 )%   $         3,066                        (3.3 )%




Net Sales

Net sales for the twenty-six weeks ended August 1, 2020 decreased $173.6
million, or 48.6%, to $183.6 million from $357.2 million for the twenty-six
weeks ended August 3, 2019. At the end of both of those same periods, we
operated 281 and 286 retail stores, respectively. The decrease in total net
sales versus the prior year was primarily driven by the temporary closure of our
stores, particularly for the second half of the first quarter and the first half
of the second quarter of Fiscal Year 2020, as a response to the COVID-19
pandemic. Essentially all of our stores were reopened midway through the second
quarter, following local mandates with reduced hours and enhanced health and
safety protocols.

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Our Retail channel contributed 33.4% of our net sales in the twenty-six weeks
ended August 1, 2020 and 57.7% in the twenty-six weeks ended August 3, 2019. Our
Direct channel contributed 66.6% of our net sales in the twenty-six weeks ended
August 1, 2020 and 42.3% in the twenty-six weeks ended August 3, 2019.

Gross Profit and Costs of Goods Sold



Gross profit for the twenty-six weeks ended August 1, 2020 decreased $116.4
million, or 52.5%, to $105.2 million from $221.6 million for the twenty-six
weeks ended August 3, 2019. The gross margin for the twenty-six weeks ended
August 1, 2020 was 57.3% compared to 62.0% for the twenty-six weeks ended
August 3, 2019, largely driven by added promotions, markdowns, and liquidation
actions to clear certain goods, particularly after the temporary closure of our
stores, and a $3.0 million accrual for potential future liability payments to
vendors for order cancellations which were issued as part of the Company's
COVID-19 response.

Selling, General and Administrative Expenses



Selling, general and administrative expenses for the twenty-six weeks ended
August 1, 2020 decreased $42.4 million, or 20.4%, to $165.6 million from $208.1
million for the twenty-six weeks ended August 3, 2019. The decrease was
primarily driven by expense reduction actions taken in Fiscal Year 2020, which
included a reduction in headcount, pay reductions, lower store payroll related
to the temporary closure of our stores and the subsequent reopening of the
stores at lower staffing rates and reduced hours, and lower marketing costs.

As a percentage of net sales, selling, general and administrative expenses were
90.2% for the twenty-six weeks ended August 1, 2020 compared to 58.3% for the
twenty-six weeks ended August 3, 2019, primarily driven by revenue decreases
since the temporary closure of the Company's stores as part of its COVID-19
response.

Interest Expense, Net



Interest expense, net, consists of interest expense on the Term Loan, partially
offset by interest earned on cash. Interest expense for the twenty-six weeks
ended August 1, 2020 decreased $1.1 million, or 11.4%, to $8.9 million from
$10.0 million for the twenty-six weeks ended August 3, 2019.

Income Tax Benefit



The income tax benefit was $31.2 million for the twenty-six weeks ended
August 1, 2020 compared to $1.6 million for the twenty-six weeks ended
August 3, 2019. Our effective tax rates for the same periods were 25.9% and
1.7%, respectively. The higher effective tax rate in the current period was
driven by the anticipated benefit from the CARES Act, the impact on the
effective tax rate and the impact of state income taxes, partially offset by the
impact on the effective tax rate from §162(m) officer compensation limitation as
well as the goodwill impairment charge, which has no associated tax benefit. The
CARES Act provides for net operating losses in Fiscal Year 2020 to be carried
back to earlier tax years with higher tax rates than the current year. The
difference in the effective tax rates is also partially driven by the treatment
of the impairment of goodwill and indefinite-lived intangible assets in the
twenty-six weeks ended August 3, 2019.

Liquidity and Capital Resources

General



The COVID-19 global pandemic and resulting store closures have had a material
adverse effect on our operations, cash flows and liquidity. We have made
significant progress reducing cash expenditures and maximizing cash receipts
from our direct to consumer business channel such that our current base forecast
projects sufficient liquidity over the coming 12 months. However, considerable
risk remains related to the performance of stores, the resilience of the
customer in an uncertain economic climate, and the possibility of a resurgence
of COVID-19 related market impacts in the coming 12 months. In addition, our
lenders could instruct the administrative agent under such credit facilities to
declare the principal of and accrued interest on all outstanding indebtedness
immediately due and payable and terminate all remaining commitments and
obligations under the credit facilities. If one or more of these risks
materialize, we believe that our current sources of liquidity and capital will
not be sufficient to finance our continued operations for at least the next 12
months.

Our primary sources of liquidity and capital resources are cash generated from
operating activities and availability under our ABL Facility, dated as of May 8,
2015, by and among Jill Holdings LLC, Jill Acquisition LLC, certain subsidiaries
from time to time party thereto, the lenders party thereto and CIT Finance LLC
as the administrative agent and collateral agent, as amended on May 27, 2016 by
Amendment No. 1 thereto. The ABL Facility was further amended on August 22, 2018
by Amendment No. 2 to reduce the

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frequency of borrowing base certificate submissions as long as certain
conditions are met. The ABL Facility was further amended on June 12, 2019 by
Amendment No. 3 to extend the maturity of the ABL Facility to an initial
maturity of May 8, 2023 so long as certain conditions related to the maturity of
the term loan are met. On March 16, 2020, we borrowed an aggregate principal
amount of $33.0 million under the ABL Facility. Our primary requirements for
liquidity and capital are working capital and general corporate needs, including
merchandise inventories, marketing, including catalog production and
distribution, payroll, store occupancy costs and capital expenditures associated
with opening new stores, remodeling existing stores and upgrading information
systems and the costs of operating as a public company.

As discussed above, our liquidity has been materially adversely impacted by the
COVID-19 pandemic. We have filed an income tax refund for $6.9 million, of which
we have received $1.2 million, with the IRS related to the provision under the
Coronavirus Aid, Relief and Economic Security Act ("CARES Act") enacted in March
2020 that provides numerous tax provisions and other stimulus measures,
including temporary suspension of certain payment requirements for the
employer-paid portion of social security taxes, the creation of certain
refundable employee retention credits, and technical corrections from prior tax
legislation for tax depreciation of certain qualified improvement property. The
Company has elected to defer the employer-paid portion of social security taxes
beginning with pay dates on and after April 1, 2020. We continue to evaluate the
provisions of the CARES Act and the ways in which it could assist our business
and improve our liquidity.

As a result of the COVID-19 pandemic, the Company's revenues, results of
operations, and cash flows have been materially adversely impacted, and resulted
in a failure by us to comply with the financial covenants contained in our ABL
Facility and Term Loan agreements for the period ended August 1, 2020. This has
led to substantial doubt about the Company's ability to continue as a going
concern. The inclusion of substantial doubt about the Company's ability to
continue as a going concern in the report of our independent registered public
accounting firm on our accompanying financial statements for the fiscal year
ended February 1, 2020 resulted in a violation of affirmative covenants under
our ABL Facility and Term Loan agreements. As a result of the violation of
affirmative covenants, lenders could exercise available remedies including,
declaring the principal of and accrued interest on all outstanding indebtedness
immediately due and payable and terminating all remaining commitments and
obligations under the credit facilities.

On June 15, 2020, the Company entered into two forbearance agreements (the
"Forbearance Agreements") with the lenders under its ABL Facility and Term Loan.
The Forbearance Agreements are described in a Current Report on Form 8-K filed
by the Company with the SEC on June 16, 2020, and available on the SEC's Edgar
website as well as the Company's website, which includes the full text of the
agreement as an exhibit. Under the Forbearance Agreements, the respective
lenders agreed not to exercise any rights and remedies until July 16, 2020 so
long as, among other things, the Company otherwise remained in compliance with
its credit facilities and complied with the terms of the Forbearance Agreements.
Subsequently, the Forbearance Agreements were extended with the latest extension
until September 26, 2020. The extensions of the Forbearance Agreements are
described in Current Reports on Forms 8-K filed by the Company with the SEC, and
available on the SEC's Edgar website as well as the Company's website, which
include the full text of the agreements as exhibits.

On September 1, 2020, the Company announced it entered into a Transaction
Support Agreement ("TSA") with term loan lenders holding greater than 70% of the
Company's term loans ("Consenting Lenders") and a majority of its shareholders
on the principal terms of a financial restructuring ("Transaction") that would
result in a waiver of any past non-compliance with the terms of the Company's
credit facilities and provide the Company with additional liquidity. If the
Transaction is consented to by the requisite term loan lenders, the Transaction
will be consummated on an out-of-court basis. The out-of-court Transaction would
extend the maturity of certain participating debt by two years, through May
2024. The Company is working actively with the Consenting Lenders to obtain the
necessary consents.

In the event that the Transaction does not receive the required consents, the
parties to the TSA have agreed to a prepackaged plan of reorganization under
Chapter 11 of the United States Code (the "In-Court Transaction") the key terms
of which have been negotiated, including additional financing during the Chapter
11 process. While the Company hopes to receive the required consents to execute
the out-of-court Transaction, the Company anticipates that as part of the
In-Court Transaction all vendor claims would be unimpaired and paid in full.

The Company could experience other potential impacts as a result of the COVID-19
pandemic, including, but not limited to, additional charges from potential
adjustments to the carrying amount of its inventory, goodwill, intangible
assets, right-of-use assets and long-lived assets. Actual results may differ
materially from the Company's current estimates as the scope of the COVID-19
pandemic evolves, depending largely, though not exclusively, on the duration of
the disruption to its business. Our future operating performance and our ability
to service or extend our indebtedness will be subject to future economic
conditions and to financial, business, and other factors, many of which are
beyond our control.

Capital expenditures were $2.7 million for the twenty-six weeks ended
August 1, 2020 compared to $7.9 million for the twenty-six weeks ended
August 3, 2019. The decrease in capital expenditures in Fiscal Year 2020 was due
primarily to our efforts to reduce cash expenditures and preserve cash on-hand
in the wake of the COVID-19 pandemic.

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Cash Flow Analysis

The following table shows our cash flows information for the periods presented:



                                                          For the Twenty-Six Weeks Ended
(in thousands)                                         August 1, 2020         August 3, 2019
Net cash (used in) provided by operating activities   $        (17,340 )     $         23,536
Net cash used in investing activities                           (2,675 )               (7,904 )
Net cash provided by (used in) financing activities             30,250                (52,712 )



Net Cash (used in) provided by Operating Activities



Net cash (used in) provided by operating activities declined by $40.9 million
dollars as compared to the prior year as cash-related income was a use of cash
in the current year due to the impact of temporarily closing the stores in
response to the COVID-19 pandemic as compared to a source of cash in the prior
year. The use of cash caused by the current year loss was substantially offset
by working capital improvements due to withholding April and May 2020 rent
payments at all of our retail locations, and June 2020 rent payments at a
portion of retail locations, totaling approximately $17.1 million and extending
payment terms with merchandising vendors.

Net cash used in operating activities during the twenty-six weeks ended
August 1, 2020 was $17.3 million. Key elements of cash used in operating
activities were (i) net loss of $89.3 million, (ii) adjustments to reconcile net
income to net cash provided by operating activities of $55.5 million, primarily
driven by impairment of goodwill and indefinite-lived intangible assets,
depreciation and amortization, partially offset by deferred income taxes, and
(iii) a source of cash from net operating assets and liabilities of $16.4
million, primarily driven by increases in accounts payable and accrued
liabilities.

Net cash provided by operating activities during the twenty-six weeks ended
August 3, 2019 was $23.5 million. Key elements of cash provided by operating
activities were (i) net loss of $92.4 million, and (ii) adjustments to reconcile
net income to net cash provided by operating activities of $112.9 million,
primarily driven by depreciation and amortization and equity based compensation
and noncash amortization of deferred financing and debt discount costs,
partially offset by deferred income taxes, and (iii) use of cash from net
operating assets and liabilities of $3.0 million, primarily driven by higher
inventory, accounts receivable and prepaid expense and other current assets
levels, partially offset by higher accrued expense levels.

Net Cash used in Investing Activities

Net cash used in investing activities during the twenty-six weeks ended August 1, 2020 was $2.7 million, representing purchases of property and equipment related investments in stores and information systems.

Net cash used in investing activities during the twenty-six weeks ended August 3, 2019 was $7.9 million, representing purchases of property and equipment related investments in stores and information systems.

Net Cash provided by (used in) Financing Activities

Net cash provided by financing activities during the twenty-six weeks ended August 1, 2020 was $30.3 million, which was driven by the borrowing under the ABL Facility.

Net cash used in financing activities during the twenty-six weeks ended August 3, 2019 was $52.7 million, which was driven primarily by the special dividend paid to shareholders.

Dividends

On April 1, 2019 the Company paid a special cash dividend of $50.2 million to the shareholders of J.Jill, Inc.



The payment of cash dividends in the future, if any, will be at the discretion
of our board of directors and will depend upon such factors as earnings levels,
capital requirements, restrictions imposed by applicable law, our overall
financial condition, restrictions in our debt agreements, including our Term
Loan and ABL Facility, and any other factors deemed relevant by our board of
directors. As a holding company, our ability to pay dividends depends on our
receipt of cash dividends from our operating subsidiaries, which may further
restrict our ability to pay dividends as a result of restrictions on their
ability to pay dividends to us under our Term Loan, our ABL Facility and under
future indebtedness that we or they may incur.

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Credit Facilities

At August 1, 2020 there was $31.8 million outstanding under the ABL Facility and
at February 1, 2020 there were no loan amounts outstanding under the ABL
Facility. At August 1, 2020 and February 1, 2020, the Company had outstanding
letters of credit in the amount of $2.7 million and $1.7 million, respectively,
and maximum additional borrowing capacity of $5.5 million and $38.3 million,
respectively.

Contractual Obligations

The Company's contractual obligations consist primarily of debt obligations,
interest payments, operating leases and purchase orders for merchandise
inventory. These contractual obligations impact the Company's short-term and
long-term liquidity and capital resource needs. During the twenty-six weeks
ended August 1, 2020, as a result of COVID-19 related temporary store closures,
the Company was unable to maintain compliance with certain of its non-financial
and financial covenants.

In the absence of waivers from our lenders, our lenders could instruct the
administrative agent under such credit facilities to exercise available remedies
including, declaring the principal of and accrued interest on all outstanding
indebtedness immediately due and payable and terminating all remaining
commitments and obligations under the credit facilities. Although the lenders
under our credit facilities may waive the defaults or forebear the exercise of
remedies, they are not obligated to do so. Failure to obtain such a waiver would
have a material adverse effect on the liquidity, financial condition and results
of operations and may result in filing a voluntary petition for relief under
Chapter 11 of the United States Bankruptcy Code in order to implement a
restructuring plan. Our future operating performance and our ability to service
or extend our indebtedness will be subject to future economic conditions and to
financial, business, and other factors, many of which are beyond our control.

Contingencies



We are subject to various legal proceedings that arise in the ordinary course of
business. Although the outcome of such proceedings cannot be predicted with
certainty, management does not believe that we are presently party to any legal
proceedings the resolution of which management believes would have a material
adverse effect on our business, financial condition, operating results or cash
flows. We establish reserves for specific legal matters when we determine that
the likelihood of an unfavorable outcome is probable and the loss is reasonably
estimable.

Off-Balance Sheet Arrangements

We are not a party to any off-balance sheet arrangements.

Critical Accounting Policies and Significant Estimates



The most significant accounting estimates involve a high degree of judgment or
complexity. Management believes the estimates and judgments most critical to the
preparation of our consolidated financial statements and to the understanding of
our reported financial results include those made in connection with revenue
recognition, including accounting for gift card breakage and estimated
merchandise returns; estimating the value of inventory; impairment assessments
for goodwill and other indefinite-lived intangible assets, and long-lived
assets; and estimating equity-based compensation expense. Management evaluates
its policies and assumptions on an ongoing basis.

Our significant accounting policies related to these accounts in the preparation
of our consolidated financial statements are described under the heading
"Management Discussion and Analysis of Financial Condition and Results of
Operations - Critical Accounting Policies and Significant Estimates" in our
Annual Report on Form 10-K for the fiscal year ended February 1, 2020. As of the
date of this filing, there were no significant changes to any of the critical
accounting policies and estimates previously described in our Annual Report on
Form 10-K.

Recent Accounting Pronouncements



Refer to Note 2 to our unaudited consolidated financial statements included in
this Quarterly Report on Form 10-Q, for recently adopted accounting standards,
including the dates of adoption and estimated effects on our results of
operations, financial position or cash flows.

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Special Note Regarding Forward-Looking Statements



This Quarterly Report on Form 10-Q contains "forward-looking statements" within
the meaning of the Private Securities Litigation Reform Act of 1995. These
forward-looking statements are generally identified by the use of
forward-looking terminology, including the terms "anticipate," "believe,"
"could," "estimate," "expect," "intend," "may," "plan," "potential," "predict,"
"project," "should," "target," "will," "would" and, in each case, their negative
or other various or comparable terminology. All statements other than statements
of historical facts contained in this Quarterly Report on Form 10-Q, including
statements regarding our strategy, future operations, future financial position,
future revenue, projected costs, prospects, plans, objectives of management and
expected market growth are forward-looking statements.

These forward-looking statements involve known and unknown risks, uncertainties
and other important factors that may cause our actual results, performance or
achievements to be materially different from any future results, performance or
achievements expressed or implied by the forward-looking statements. Important
factors that could cause actual results to differ materially from those in the
forward-looking statements include, but are not limited to, the Company's
ability to consummate the Transaction, on the terms proposed or at all,
including the Company's ability to obtain requisite support of the Transaction
from various stakeholders and to finalize the terms and documentation relating
to the Transaction; the Company's ability to comply with the terms of the TSA,
including completing various stages of the restructuring within the dates
specified therein; the effects of disruption from the proposed financial
restructuring making it more difficult to maintain business, financing and
operational relationships; the Company's ability to achieve the potential
benefits of the proposed financial restructuring; the impact of the COVID-19
epidemic and political unrest on the Company and the economy as a whole; the
Company's ability to adequately and effectively negotiate a long-term solution
under its outstanding debt instruments; risks related to the Forbearance
Agreements, including the duration of such agreements and the Company's ability
to meet its ongoing obligations under such agreements; the Company's ability to
take actions that are sufficient to eliminate the substantial doubt about its
ability to continue as a going concern; the Company's ability to develop a plan
to regain compliance with the continued listing criteria of the NYSE; the NYSE's
acceptance of such plan; the Company's ability to execute such plan and to
continue to comply with applicable listing standards within the available cure
period; risks arising from the potential suspension of trading of the Company's
common stock on the NYSE; regional, national or global political, economic,
business, competitive, market and regulatory conditions, including risks
regarding our ability to manage inventory or anticipate consumer demand; changes
in consumer confidence and spending; our competitive environment; our failure to
open new profitable stores or successfully enter new markets and other factors
set forth under "Risk Factors" in our Annual Report on Form 10-K for the fiscal
year ended February 1, 2020. All written and oral forward-looking statements
made in connection with this Quarterly Report on Form 10-Q that are attributable
to us or persons acting on our behalf are expressly qualified in their entirety
by the Risk Factors set forth in our Annual Report on Form 10-K for the year
ended February 1, 2020 and other cautionary statements included therein and
herein.

These forward-looking statements reflect our views with respect to future events
as of the date of this Quarterly Report on Form 10-Q and are based on
assumptions and subject to risks and uncertainties. Given these uncertainties,
you should not place undue reliance on these forward-looking statements. These
forward-looking statements represent our estimates and assumptions only as of
the date of this Quarterly Report on Form 10-Q and, except as required by law,
we undertake no obligation to update or review publicly any forward-looking
statements, whether as a result of new information, future events or otherwise
after the date of this Quarterly Report on Form 10-Q. We anticipate that
subsequent events and developments will cause our views to change. We qualify
all of our forward-looking statements by these cautionary statements.

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