LONDON, Nov 26 (Reuters) - The boss of discount supermarket
Lidl GB, Christian Härtnagel, has been promoted to the role of
CEO at Lidl Germany, the largest of the Lidl businesses, the
group said on Friday.
Lidl GB said deputy CEO Ryan McDonnell, 44, will succeed
Härtnagel, 39, as Lidl GB CEO next year.
Härtnagel will start in his new role on March 1 2022, ending
an over five-year stint in Britain, during which Lidl GB's
market share has risen from 5% to 6.2% as store numbers grew
from 650 to 880 and staff numbers rose from 17,000 to 26,000.
He will replace current Lidl Germany CEO and member of
Lidls international board, Matthias Oppitz, who will take on a
new international role on the board.
McDonnell is a 21-year veteran of the group and was Lidl
GB's chief commercial officer for six years before becoming
deputy CEO this year. He will take up his new role on Feb. 1.
On Wednesday, Härtnagel, said Lidl GB's German owner, the
Schwarz group, was not concerned about low profitability in the
British business because it is investing for the long term,
setting a new target of reaching 1,100 stores by 2025.
Britain's food retail sector has been transformed in the
past decade by the rise of Lidl and fellow German-owned
discounter Aldi, which have driven down returns at the Big Four
of Tesco, Sainsbury's, Morrisons and Asda.
(Reporting by James Davey; editing by Costas Pitas)