JAKKS Pacific, Inc. Announces Partnership with Sega of America, Inc
January 04, 2022 at 09:00 am EST
Share
JAKKS Pacific, Inc. announced a partnership with Sega of America, Inc. for the upcoming animated Sonic the Hedgehog series, Sonic Prime, maintaining JAKKS as one of the franchise's global merchandise partners. Under this partnership, JAKKS will produce action figures, playsets, vehicles, plush and other collectibles associated with the upcoming new show. Additionally, JAKKS also named Disguise, Inc. as its official costume and costume accessory partner with distribution rights across the globe.
JAKKS and Disguise will design, manufacture, market and sell Sonic Prime-branded product lines worldwide commencing in 2023. As previously announced, the new Sonic Prime series, produced in partnership with WildBrain, is set to launch worldwide on Netflix in 2022 drawing upon the keystones of the brand and features the “Blue Blur” of video game fame in a high-octane adventure where the fate of a strange new metaverse rests in his gloved hands. Owned by JAKKS Pacific, Inc, Disguise is a seasoned name in the costume and dress-up category, with 34 years of experience in the design and manufacturing industry and licensor relationships spanning decades.
Disguise is a world leader in development of inventive and cutting-edge products with distribution across the world. Sonic the Hedgehog costumes and accessories will be available across the globe in 2023.
JAKKS Pacific, Inc. is a designer, manufacturer and marketer of toys and consumer products sold throughout the world. The Companyâs segments include Toys/Consumer Products and Costumes. The Toys/Consumer Products segment includes action figures, vehicles, play sets, plush products, dolls, electronic products, construction toys, infant and pre-school toys, child-sized and hand-held role play toys and everyday costume play, foot-to-floor ride-on vehicles, wagons, novelty toys, seasonal and outdoor products, kidsâ indoor and outdoor furniture, and related products. The Costumes segment, under its Disguise branding, designs, develops, markets, and sells a range of every-day and special occasion dress-up costumes and related accessories in support of Halloween, Carnival, Childrenâs Day, Book Day/Week, and every-day/any-day costume play. Its brands include: AirTitans, Ami Amis, Disguise, Fly Wheels, JAKKS Wild Games, Moose Mountain, Perfectly Cute, ReDo Skateboard Co., Sky Ball, and others.
JAKKS PACIFIC, INC. 
