Japan Tobacco Inc. announced the official launch of Ploom X, its next generation heated tobacco device, on August 17, 2021. Ploom X will gradually be made available across Japan, including convenience stores and select tobacco retail stores. Ploom X will also be available for pre-launch sale at the CLUB JT online shop from July 26, 2021. The cutting-edge device, adopts the aesthetic and innovative "Nastro" design with a more intuitive user experience, with no buttons on its surface. In addition to the ability to precisely control heating temperature, Ploom X is equipped with a new heating technology, HEATFLOW®, which focuses on air flow, significantly improving user experience. Ploom X is also equipped with Bluetooth® functionalities that connect with users' smartphone, enables consumers to see the battery status, lock the device and much more. Along with the device, improved heated tobacco sticks are being rolled out. These benefit from carefully blended tobacco leaves picked by experts for their suitability to the HEATFLOW® technology. The regular tobacco stick flavor is carefully blended with lamina, the most aromatic part of the tobacco leaf. There is a range of 12 different heated tobacco sticks so, more than ever before, consumers can enjoy a delicate yet rich tobacco taste according to their preferences. Product Features: Nastro design enables intuitive user experience- "Nastro" means "ribbon" in Italian. Ploom X is designed without any buttons on the surface of the device and features a high-quality aluminum body without any joints, making it seamless like a ribbon. It is designed to be both aesthetically pleasing as well as durable, with LED and vibration indicators that allow customers to intuitively check the readiness of the device. HEATFLOW®, a new heating technology, improves flavor- In addition to precise heating temperature control, the new HEATFLOW® technology focuses on improved air flow and better experience. The heated tobacco sticks are designed to complement the HEATFLOW® technology. By combining this technology with expert blending techniques, consumers can enjoy the high-quality aroma of the tobacco as well as the rich aftertaste. A wide variety of front panels to match consumer's personal taste- The front panel is available in a variety of seven colors, allowing consumers to freely customize the design to match their personal taste. The front panel is magnetically attached to the device and can be detached and swapped easily. The Bluetooth® functionalities allow consumers to confirm the detailed battery status on their smartphone, in addition to the LED indicators on the device; unlock the device when it is connected to the smartphone; and track their device's last known location, allowing them to search the device when lost. The JT Group's expert blenders have improved the blend of tobacco leaves in the heated tobacco sticks to suit the HEATFLOW® technology. The regular tobacco stick flavor is carefully blended with lamina, the most aromatic part of the tobacco leaf. With a range of 12 products, more than ever before, consumers can enjoy the delicate and rich taste of tobacco according to their preference.