Japan Tobacco : JT launches a new product from Camel brand
May 29, 2019 at 02:09 am EDT
Share
'Camel Box' to be rolled out nationwide on July 26
Japan Tobacco Inc.(JT)(TSE:2914) announces today the launch of a new product from the Camel brand, 'Camel Box', which will roll out nationwide on July 26, 2019.
'Our Camel brand continues to be well received by our consumers, driven by its taste and aroma offered at an affordable price. Following the successful launch of two new products in June 2018(*1), we are presenting 'Camel Box', a brand new product with 12mg tar at 400 yen per pack to introduce Camel's unique taste to consumers,' said Takashi Araki, Vice President of the Marketing Group Product & Brand Division. 'The solid tobacco taste of 'Camel Box' is achieved by the balanced authentic American Blend(*2). We use tobacco leaves with an enriched smoking experience so that consumers can enjoy its clarity and sweetness.'
The brand symbol, unifying the camel icon and brand logo, is positioned in the middle of the packaging. Its warm color depicts the high-tar product's taste and aroma, while the hidden CAMEL logo printed in the background adds spice to the product's simple packaging.
Product information
*1The two products consist of 'Camel Lights Box' and 'Camel Menthol Lights Box'. For more details, please refer to https://www.jt.com/media/news/2018/0423_01.html .
*2American Blend is one of the tobacco blend types. It is a mainstream blend in Japan characterized by well-balanced aroma and taste.
###
Japan Tobacco Inc. is a leading international tobacco company with operations in more than 130 countries. With over 63,000 employees, it manufactures and sells some of the world's best-known brands including Winston, Camel, MEVIUS and LD. The JT Group is committed to investing in Reduced-Risk Products (RRP) and currently markets its tobacco vapor products under the Ploom brand and various e-cigarette products under the Logic brand. The Group is also present in the pharmaceutical and processed food businesses. For more information, visit https://www.jt.com/.
Find out more news
Media
Attachments
Original document
Permalink
Disclaimer
Japan Tobacco Inc. published this content on 29 May 2019 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 29 May 2019 06:08:09 UTC
Japan Tobacco Inc. specializes in manufacturing and marketing of tobacco products. The group's products include primarily cigarettes, cigars, chewing and snuff tobaccos. Net sales break down by activity as follows:
- sale of tobacco products overseas (66%): 460 billion products sold in 2021, under the brands Winston, Camel, Silk Cut, Sobranie, Glamour, etc.;
- sale of tobacco products in Japan (24.1%): 67 billion products sold under the brands Cabin Prestige, Seven Stars, Pianissimo, Mild Seven, etc.;
- distribution of food products (6.3%);
- development of pharmaceutical products (3.5%): primarily for dyslipidemia, osteoporosis and Hepatitis C treatment;
- other (0.1%).
68.5% of net sales are abroad.
JAPAN TOBACCO, INC. 
