Japan Tobacco : JT launches summer tobacco flavors for Ploom TECH

To be rolled out at the online store and Ploom shops from June 4, 2019

Japan Tobacco Inc.(JT)(TSE:2914) announces today the launch of its first-ever limited edition seasonal tobacco flavors for Ploom TECH, JT's tobacco infused vapor product with low temperature heating technology. The new flavored capsules consist of 'MEVIUS Muscat Cooler for Ploom TECH' and 'Pianissimo Lemon Lime Cooler for Ploom TECH'. These two products will be available from June 4, 2019 at the online store and Ploom shops for a limited amount of time during the summer months.

'MEVIUS Muscat Cooler for Ploom TECH' is a menthol product offering a fruity and rich Muscat flavor, while 'Pianissimo Lemon Lime Cooler for Ploom TECH' is a menthol product with a mixture of lemon and lime flavor featuring citrus-like fresh taste.

'There is an increasing consumer preference for refreshing flavors in summer. 'Midsummer vacation time' is the theme for our first-ever limited seasonal flavors to launch these two menthol products. The fruity and rich taste of the 'Muscat' flavor represents a relaxed sense of time when you are on vacation, while the fresh taste of 'Lemon Lime' flavor depicts a cold beverage you sip on the beach,' said Masanao Takahashi, Vice President of the Marketing Group Product & Brand Division.

JT plans to launch another limited edition seasonal flavors for Ploom TECH in fall 2019.

Product Information

A refill pack includes five tobacco capsules and one cartridge.

• MEVIUS Muscat Cooler for Ploom TECH
Type: Menthol product
Taste: A fruity and rich Muscat flavor
Price: 490 yen
Cartridge Color: Black

• Pianissimo Lemon Lime Cooler for Ploom TECH
Type: Menthol product
Taste: A mixture of lemon and lime flavor featuring citrus-like fresh taste
Price: 490 yen
Cartridge Color: White

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Japan Tobacco Inc. is a leading international tobacco company with operations in more than 130 countries. With over 63,000 employees, it manufactures and sells some of the world's best-known brands including Winston, Camel, MEVIUS and LD. The JT Group is committed to investing in Reduced-Risk Products (RRP) and currently markets its tobacco vapor products under the Ploom brand and various e-cigarette products under the Logic brand. The Group is also present in the pharmaceutical and processed food businesses. For more information, visit https://www.jt.com/.

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