JCDecaux SA announced that it has signed a 15-year contract to extend the advertising operations of lines 1 to 13 of the Shanghai Metro as well as 5 new lines (lines 14 to 18). This contract, awarded following a tender, will be managed by a joint venture, STDecaux, 60% held by JCDecaux and 40% by Shanghai Shentong Assets Management Co. Ltd. Shanghai Metro currently has 503 stations with an average of 11 million passengers commuting every day in 2021.

The metro is currently recovering from the lockdown and has already reached 8.6 million passengers per day as of July 22nd, 2022. This contract covers all of Shanghai Metro's lines, with more than 12,000 backlit advertising panels on platforms and in corridors, as well as around 500 digital screens, creative solutions, advertising in trains (excluding TV advertising in trains and on platforms and 200 LCD screens). The partnership aims to continue delivering the higher international standards of metro advertising as STDecaux will invest strongly in digital in the next years from long-term campaigns booked by brands to the digitalization of assets to create digital networks across the City of Shanghai.

STDecaux will also invest in data and software to be able to automate and sell by targeted audience & impressions. JCDecaux is present in 12 Chinese cities across metros, bus, airport and city street furniture and operates the advertising for 47 metro lines in Shanghai, Beijing, Guangzhou, Chongqing, Hong Kong, Nanjing, Suzhou and Tianjin reaching 35 million metro passengers every day in 2021.