JCDecaux SA in partnership with VIOOH announced the launch of their programmatic DOOH offering for the Brazilian market. Using the VIOOH platform, JCDecaux will be able to offer its clients effective programmatic digital out-of-home campaigns on its premium screens across Brazil, helping brands make meaningful connections with consumers and ensuring they get the most out of their media budgets. The VIOOH platform enables advertisers to create flexible, efficient, and measurable digital out-of-home campaigns and helps advertisers include OOH alongside other digital programmatic buys.

The leading supply-side platform (SSP) VIOOH provides access to JCDecaux's digital street furniture inventory in São Paulo city, the largest economy by GDP in Latin America and the Southern Hemisphere. VIOOH delivers the best possible assets for the desired target audience, ensuring any campaign is contextually relevant. The first programmatic campaign resulting from the partnership was operated by Yahoo's Demand Side Platform (DSP) by advertiser InfinitePay.

Programmatic DOOH campaigns will initially only be available on street furniture in São Paulo with further roll-outs set to bring programmatic to JCDecaux street furniture in Rio De Janeiro, and JCDecaux metro and airport inventory in São Paulo. VIOOH was launched in 2018 in London, has been working in partnership with JCDecaux for the last four years and has now established its presence in 17 countries.