In a partnership with Heathrow that spans more than 20 years, JCDecaux will introduce the new programmatic capabilities across all Heathrow terminals and Heathrow Express – over 700 digital screens. Programmatic buying enables advertisers a new way to reach millions¹ of passengers at Heathrow using anonymised data to optimise campaigns in near-real time. Advertisers can integrate their own or third-party data triggers into campaigns and use passenger numbers by terminal, unique passenger profiles and information about how passengers move around the airport to reach the premium airport audience.
JCDecaux is the number 1 in airport advertising worldwide, operating advertising in 154 airports in 38 countries and in 7 of the top 10 airport hubs worldwide. The Group has introduced programmatic sales across JCDecaux's media space in airports including Heathrow,
Jean-François Decaux, Co-CEO of JCDecaux, said: “As travel opens up again, the airport continues to define prestige and luxury, underlining the importance of Heathrow as a key partner and as an environment for our international advertising clients and their agencies. As we have already seen in 17 of our markets globally, programmatic buying gives our clients greater flexibility in their digital Out-of-Home campaigns in terms of targeting, measurement, optimisation and near real-time playout triggered by data. By bringing Out-of-Home into the digital programmatic eco-system and facilitating omnichannel campaigns, JCDecaux is playing a vital role in the digital transformation of Out-of-Home worldwide.”
¹As one of the world’s leading international Airports, pre-pandemic
- 2021 revenue: €2,745m (a)
- N°1 Out-of-Home Media company worldwide
- A daily audience of more than 850 million people in more than 80 countries
- 957,706 advertising panels worldwide
- Present in 3,518 cities with more than 10,000 inhabitants
- 10,720 employees
- JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes
- JCDecaux is recognised for its extra-financial performance in the
FTSE4Good (4.2/5), CDP (A Leadership), MSCI (AAA) and has achieved Gold Medal status fromEcoVadis - 1st Out-of-Home Media company to join the RE100 (committed to 100% renewable energy)
- Leader in self-service bike rental scheme: pioneer in eco-friendly mobility
- N°1 worldwide in street furniture (530,143 advertising panels)
- N°1 worldwide in transport advertising with 154 airports and 215 contracts in metros, buses, trains and tramways (340,753 advertising panels)
- N°1 in
Europe for billboards (72,611 advertising panels) - N°1 in outdoor advertising in
Europe (596,831 advertising panels) - N°1 in outdoor advertising in
Asia-Pacific (232,268 advertising panels) - N°1 in outdoor advertising in
Latin America (64,893 advertising panels) - N°1 in outdoor advertising in
Africa (20,808 advertising panels) - N°1 in outdoor advertising in the
Middle East (14,177 advertising panels)
(a) Adjusted revenue
For more information about JCDecaux, please visit jcdecaux.com.
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Communications Department:
+33 (0) 1 30 79 35 68 – albert.asseraf@jcdecaux.com
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16-06-2022 # CP Heathrow_UK
© OMX, source