JCDecaux SA announced that it has been awarded a 10-year contract with ViaQuatro, which is responsible for the operation and maintenance concession of Line 4-Yellow of the São Paulo metro, to take over the advertising concession of this Line. The commercial offering will start on October 1st, 2022. JCDecaux already operates advertising on the Green-L1, Red-L2 and Blue-L3 lines, reaching more than 4.5 million people daily.

With the addition of the Yellow Line-L4, which spans 12 km and includes 11 stations, JCDecaux will become the leading metro advertising company in Brazil – reaching 5.2 million passengers daily. The contract covers more than 120 wall wraps and 385 digital screens in platforms and corridors, as well as 747 internal TVs inside metro train carriages. Including the three metro lines that JCDecaux already operates, the Group will manage a total of 686 panels and 584 digital screens in the São Paulo metro.

JCDecaux recently introduced programmatic trading across its Brazilian digital inventory and will soon roll out programmatic media sales across Yellow Line's digital assets, enabling advertisers to create high-impact, data-driven DOOH campaigns. This wide range of media opportunities will enable advertisers to deepen their connections with passengers who travel across South America's largest metropolis each day. The partnership aims to deliver the highest international standards in OOH advertising, with a focus on product innovation, quality of operations and the optimisation of sustainability approach.

JCDecaux operates the largest national Street Furniture offer in Brazil with more than 15.000 poster sites strategically located across 10 major cities, including São Paulo, Rio de Janeiro, Brasília, North and Northeast Regions. In addition to the main metro lines in São Paulo, the company also manages the advertising concession in the country's two busiest international airports: Brasília (BSB) and Guarulhos (GRU). ViaQuatro is responsible for the operation and maintenance concession of Line 4-Yellow of the São Paulo metro.

In Latin America, Line 4-Yellow has pioneered the use of a driverless system.