Dada Group and JD.com announced that they jointly launched "Shop Now", the JD Xiaoshigou, a jointly built new business dedicated for JD's on-demand consumer retail section. Shop Now delivers on the model of "order online, delivery from store, within one hour" and will accelerate Dada Group's and JD's omni-channel operation in the on-demand retail space. With the launch of Shop Now, Dada Group and JD are advancing on-demand retail from the era of "one-hour delivery" to "minutes delivery".

The new business was overall undertaken by Dada Group, enabling consumers to enjoy one-hour delivery service when purchasing products labeled "Shop Now" in the JD App. Through joint efforts in consumer experience optimization, Shop Now has been growing rapidly in the testing phase, with a 150% increase in sales in September compared to January, and attracting an increasing number of JD's 530 million annual active consumers. In the long term, the penetration of on-demand retail into JD's consumers is expected to reach 50%.

According to an iResearch Report, GMV of local on-demand retail in the China supermarket segment is expected to grow significantly, with an anticipated CAGR of 62% between 2020 and 2024. On-demand consumption market presents significant growth opportunities.