JD com : Catering to Partner with Maxim’s Caterers in Offering One-Stop Solution Services

by Mengyang He

On September 14, JD Catering and Maxim's Caterers reached a cooperation agreement. According to the agreement, JD Catering will provide Maxim's Caterers with one-stop catering supply chain solutions, and offer comprehensive support in upstream supply, finance, logistics, systems, etc., to promote product and restaurant standardization, catering retail, and online marketing.

JD Catering, as an advanced intelligent catering supply chain provider, aims to build an efficient and transparent supply chain system for restaurants across China, and to create comprehensive solutions in food supply, blockchain-based tracing system, culinary research and development, and store services.

As a well-known and reputed chain restaurant group with a 65-year history, Maxim's Caterers has now expanded to nearly 80 catering brands, operating 1,800 high-quality bakeries and restaurants worldwide.

The Signing Ceremony between JD Catering and Maxim's Caterers

The cooperation between the two parties has also played a positive role in promoting the development of the catering industry.

Food supply chain is very important for catering companies. Chen Jianping, Senior Director of Maxim's Caterers China said, 'Cooperation with JD Catering can effectively ensure the stability of supply chain and reduce operating costs. This is of indispensable value for a chain restaurant group with many stores all over the world, such as Maxim's Caterers.' In recent years, Maxim's Caterers has been continuously exploring its pathway to digital transformation of the catering supply chain, and JD Catering's digital solutions in this area will be a powerful support in the development of Maxim's Caterers.

According to Ma Jun, General Manager of the catering business of JD Retail, JD Catering and Maxim's Caterers will pilot in Shanghai Disneyland first, ranging from different types of restaurants including Dondonya, The Cheesecake Factory, and staff meals. JD Catering will provide one-stop supply chain solutions for more than 250 domestic restaurants of Maxim's Caterers in the future.

At the same time, in terms of catering retailization and online marketing, Maxim's Caterers will also directly reach 500 million consumers through the JD main website, gain more traffic and sales conversion in the JD catering sector.

'Maxim's Caterers has more than 250 restaurants in Mainland China, covering a variety of cuisines such as Western, Chinese, and Japanese. Being able to serve Maxim's Caterers has laid a milestone in the growth of JD Catering,' said Ma Jun.

JD's continuous efforts in the catering industry will have a far-reaching impact on the development of the catering industry. Maxim's is the third popular chain-brand for JD to work with, following Juqi (局气) and Xihe (羲和). In addition to empowering catering companies to further develop, JD Catering's core capabilities such as supply chain, technology, finance, and marketing will help promote digital transformation of the industry.

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