JD com : Givenchy Beauty Unveils Flagship Store on JD.com
July 19, 2021 at 07:33 am EDT
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by Hui Zhang
Givenchy, a luxury fashion and perfume house under LVMH, launched a beauty flagship store on JD.com on July 15th, aiming to bring its various high-quality cosmetics products to a wider range of consumers in China.
Through the partnership, a full line of Givenchy's beauty products will be available on JD.com including its bestseller Le Rouge 306 lipstick, Prisme Libre Loose Powder, and L'Interdit Eau De Parfum.
Among the key reasons why Parfums Givenchy chose to partner with JD.com are a guarantee of authenticity, high-quality consumers with strong consumption power, and unparalleled logistics speed. During the 618 Grand Promotion (June 1-18) this year, JD.com reported a total transaction volume of over RMB 343.8 billion yuan. For future cooperation, both sides have agreed to apply JD's premium JD Luxury Express service to provide consumers with a highly-personalized and intimate shopping experience, and AR technology to make it possible for consumers to try make-up online.
'With JD's platform capabilities and its high-quality services, we hope to engage more Chinese consumers who appreciate the beauty of Givenchy brand', said Sheen Zhang, general manager of Givenchy Beauty Greater China.
'Our cooperation with Parfums Givenchy, another brand of LVMH, will bring a wide range of beauty choices to Chinese consumers. Both sides will also explore innovative cooperation to bring more surprises to Chinese consumers,' said Terry Wang, general manager of JD Beauty.
(zhanghui36@jd.com)
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JD.com Inc. published this content on 19 July 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 19 July 2021 11:32:04 UTC.
JD.com, Inc. is the No. 2 Chinese consumer Internet sales platform. In parallel to this activity, the group has developed a marketplace to connect third-party sellers with customers. Net sales break down by activity as follows:
- sale of products (85.7%): consumer electronic goods and electrical household goods (60.4% of net sales; computers and peripherals, digital products, mobile phones, TVs, players, loudspeakers, cameras, digital video cameras, games consoles, etc.) and other (39.6%; clothing and accessories, household goods, luxury products, home accessories, personal beauty products, cosmetics, food, media products, leisure goods, sports equipment, etc.);
- services (14.3%).