JD com : Launches Livestream Base in Xi’an

by Ling Cao

JD has launched a livestream base in Xi'an, focused on helping traditional enterprises and local merchants go digital. The announcement was made on September 25^th, concurrently with the news of the formation of the short-video e-commerce livestream committee of the Shaanxi E-commerce Industry Association.

The function of this base is to create a concentrated hub of livestream resources, including enterprise resources, livestream talent and more. JD has also kicked off a livestream content which will last from September 25^th to October 30^th. Ahead of the contest, JD will invite livestream coaches to train 100 shortlisted contestants.

Sixteen MCN (Mutli-Channel Network, meaning organizations that work with video platforms to offer various forms of support to a channel owner) from media and companies have already cooperated with livestream base.

A representative from the program at JD Cloud & AI said, 'In order to accelerate traditional enterprises getting up and running with digital development, the livestream base will combine JD's resources and technology advantages to foster diversified development.'

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