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JD.COM, INC.

(JD)
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Pre-sale Report: JD 2021 Singles Day Grand Promotion Opens Strong

10/22/2021 | 08:44am EST

by Mengyang He

On October 20, the 2021 Singles Day Grand Promotion began with the pre-sale rolling in at 8 pm (Beijing time). The number of customers who placed orders within the first four hours increased by nearly 40% compared with the first day of the pre-sale in 2020. The first order delivered by JD's on-demand "Shop Now" service was swiftly fulfilled within only 10 minutes.

According to the statistics, an increasing amount of young people joined the pre-sale as consumers aged 18-35 accounted for over 70% during the pre-sale period. Since many brands also opened pre-sales at 8 pm, they swiftly shattered the pre-sale record set on the first entire day of the pre-sale last year.

This shopping enthusiasm was fully ignited across China. Within the first four hours of the pre-sale, Guangdong, Jiangsu, and Beijing took the top 3 in order amounts; and when it comes to the product category, large appliances took the lead, followed by phones, sport shoes and bags, and facial care products. Haier ranked the most popular brand out of all the large appliances during the pre-sale period, and Siemens came after.

On computers and digital products, hardware devices for education purposes came out strong. Xiaomi, Huawei, and OPPO were also among some of the highly popular tech products, as the pre-sale order volume for Xiaomi phones in the very first hour exceeded that of the first entire day last year. Within the first four hours of the pre-sale, order amounts of OPPO phones this year increased by 227% YoY.

Last, it is worth highlighting that JD Smart Customer Service, which operates around the clock, provided customer enquiry service 10 million times within the first four hours of the pre-sale.

(hemengyang5@jd.com)

Disclaimer

JD.com Inc. published this content on 22 October 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 22 October 2021 12:43:06 UTC.


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Sales 2021 953 B 149 B 149 B
Net income 2021 3 703 M 580 M 580 M
Net cash 2021 114 B 17 778 M 17 778 M
P/E ratio 2021 312x
Yield 2021 -
Capitalization 873 B 137 B 137 B
EV / Sales 2021 0,80x
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Free-Float 69,5%
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Qiang Dong Liu Chairman & Chief Executive Officer
Lei Xu President
Ran Xu Chief Financial Officer
Nan Li Director-Strategy & Operations
Cheng Feng He Chief Compliance Officer
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