JD Sports Fashion Plc, announces that Helen Ashton has been appointed as a Non-Executive Director, with effect from 15 November 2021. Helen has 30 years of experience of working in public and private equity backed businesses and is a qualified Chartered Management Accountant. As the former CFO of ASOS plc, Helen has deep knowledge of high growth, digital fashion in an International arena. She has also held executive level roles in ASDA, Barclays and Lloyds Banking Group and CEO positions in high growth private equity backed businesses.