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MarketScreener Homepage  >  Equities  >  NSE India Stock Exchange  >  Jet Airways (India) Limited    JETAIRWAYS   INE802G01018


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Jet Airways (India) Limited : Jet Airways crosses another milestone - 300,000 fans on Facebook

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01/02/2012 | 08:13am EDT
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Jet Airways crosses another milestone - 300,000 fans on Facebook

January 2, 2012

MUMBAI: Jet Airways, India's premier international airline, has emerged as the first Indian airline to add over three lakh fans on Facebook, arguably the largest and most influential social networking website in the world. The airline achieved this prestigious milestone within less than two years of the launch of Jet Airways Facebook community on January 19, 2010, at It is aimed at providing guests with real-time news updates about flight schedules, new customer programs, route additions, services and special offers etc., besides providing them with an online forum to discuss their experiences.

Jet Airways celebrated this unique milestone with the initiation of a week-long contest named - "Power of 300,000 fans". This contest was aimed at garnering ideas from guests and fans on how they could improve the environment to make this world a better place to live in. As part of the contest, Jet Airways fans responded with some simple and effective tips. These initiatives are part of the airline's strategy to actively reach out to a larger cross section of guests and engage with them on a real time basis through these social media platforms.
Commenting on achieving the unique milestone on Facebook Sudheer Raghavan, Chief Commercial Officer, Jet Airways said, "Jet Airways has been a pioneer in the Indian aviation sector in terms of recognizing and harnessing the power of social media networks to better understand, communicate with and delight our stakeholders. Reaching the 300,000 fans milestone stands testimony to the success of our company's initiatives in actively reaching out to and engaging with a large cross-section of our guests. Facebook, LinkedIn and foursquare have revolutionized the social media space and this is evident from the rapidly growing member communities that Jet Airways has on all these social media platforms. We actively focus to gather valuable feedback from guests on their experience with Jet Airways and strive to address any concerns raised by them. Going forward, we will continue to engage more of our members and will expand our presence through other tools in the social media space."

In a similar initiative to enhance its social media presence, Jet Airways also created a Company page on the extremely popular LinkedIn, the world's largest professional network with more than 90 million members. Similarly, Jet Airways became the first Indian operator, to have a presence on foursquare, a location-based mobile social networking application. Guests may create an account on foursquare and follow Jet Airways by visiting .

For further details on Jet Airways' social media initiatives, guests may log on to the airline's website at . Alternatively, guests may visit m.jetairways.com from their mobile phones.

About Jet Airways

Jet Airways currently operates a fleet of 101 aircraft, which includes 10 Boeing 777-300 ER aircraft, 12 Airbus A330-200 aircraft, 59 next generation Boeing 737-700/800/900 aircraft and 20 modern ATR 72-500 turboprop aircraft. With an average fleet age of 5.64 years, the airline has one of the youngest aircraft fleets in the world. Flights to 76 destinations span the length and breadth of India and beyond, including Abu Dhabi, Bahrain, Bangkok, Brussels, Colombo, Dammam, Dhaka, Doha, Dubai, Hong Kong, Jeddah, Johannesburg, Kathmandu, Kuala Lumpur, Kuwait, London(Heathrow), Milan, Muscat, New York (both JFK and Newark), Riyadh, Sharjah, Singapore and Toronto.

About Jet Airways Konnect

Jet Airways' Konnect service operates on key domestic routes, and is designed to meet the needs of the low-fare segment with value-for-money fares. Jet Airways Konnect links seven major metros - Mumbai, Delhi, Chennai, Bengaluru, Hyderabad, Ahmedabad and Kolkata - with several destinations across India, operating approximately 290 flights daily.

About Jet Lite

JetLite is a subsidiary of Jet Airways India Ltd. and was acquired by Jet Airways in April 2007. Positioned as an all-economy, no-frills airline, JetLite operates a fleet of 18 Boeing 737 series aircrafts. The airline flies to 31 domestic destinations and 1 international destination (Kathmandu), operating 123 flights a day, on average.

Jet Airways, Jet Airways Konnect and JetLite have a combined fleet strength of 119 aircraft and operate over 620 flights daily.

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