Archer Roose announce the expansion of their partnership with JetBlue in which Archer Roose will do a wine-takeover of all wine served in the airline's core cabin throughout its network. The partnership will feature some of Archer Roose's most coveted varietals in flight including their Malbec, Sauvignon Blanc, Bubbly and Rosé. As part of the wider agreement, Archer Roose will also be releasing limited time only product offerings such as a Chillable Red from Friulli, Italy for JetBlue customers.

In addition to the wine availability onboard, Archer Roose will be showcasing one of their highly publicized commercials featuring Elizabeth Banks on select flights across the country. Beyond the commercials shown in flight, Archer Roose will be integrating a new, travel related spot into their advertising. The amusing video called "Support Puppet" shows Banks and Archer Roose CEO, Marian Leitner, waiting for a ride to the airport.

Much to Leitner's chagrin, Banks inexplicably introduces Garreth, her annoying and awkward-looking emotional support puppet she simply can't fly without.